Products

About

©2018 StudyMode.com

learning online

Topics: Mass media, Advertising, Media studies Pages: 3 (698 words) Published: May 21, 2014
Assignment 1 (26-11-12)
Within the subject Learning and communicating online, my ideas and concepts about the media have developed in a way which allows me to see the influences it can create on the public. Before I started the subject I was heavily influenced by the way the media would express particular tones, texts and images to help evoke the exact emotions they wanted from their audience. This is a great influential tool which gives meaning and understanding without being bilaterally obvious.

At first I never knew the depth in which the media used all types of techniques to promote a message to the audience. I also did not realize there were numerous types of mass communications. “Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.”(The Role and influence of Mass Media, 2008, Cliff Notes). This is the best resource to reach the audience in every possible situation. Mass Media is the most accessible and at times sub conscious. Even while driving to work we turn on the radio and presented with numerous media influences. In modern culture, mass media has an increasing effect on our lives.

Now day’s television is the most popular use of mass media, but if we take a look back in the 1960 and 1970 era it was much more difficult to target an audience. Only very few fortunate families had the privilege of owning a television. Back in the 1860 to 1930 era, the use to media was seen through still photography, radio and telephone. C. Wright Mills defines mass media as having two negative characteristics which associate with each other. Firstly, very few people can communicate to a large number of people, and secondly the audience has no effective way of responding (The Power Elite, 1956).However, now days with the introduction of the internet, mass media has modified and changed the accessibility of...

References: Mills, Charles Wright (1956). The Power Elite. Oxford Press
CliffsNotes.com (July 2008). The Role and Influence of Mass Media. http://www.cliffsnotes.com/WileyCDA/CliffsReviewTopic/topicArticleId-26957
GROGAN, SARAH AND WAINWRIGHT, NICOLA (1996), Growing Up in the Culture of Slenderness: Girls‟ Experiences of Body Dissatisfaction, Women’s Studies International Forum, vol. 19, no. 6, pp. 665-673
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Online Marketing Essay

    ...Duncan English 121: T 1:30 9 May 2013 Online Marketing Brings Businesses to the Top Advertising forms a critical part for the operation of any business. The business owners rely on advertising in order to get in touch with their customers. This brings the need for an efficient way of reaching the potential customers with information about the products. Consequently, many of the business owners have turned to the internet as media for advertising with the main aim of reaching their potential customers faster than before. The adoption of online advertising has triggered a hot debate on whether the internet has changed the image of advertising in the market. Some people argue that the internet has benefited advertising while others have their own views about the internet limiting advertisement. Some of the services offered by the internet include e-mail advertising, display advertising, affiliate advertising, behavioral marketing and semantic advertising. This article supports the view that the internet has benefited users in terms of advertising. Internet has various benefits to the users. The benefits include wider coverage, targeted audiences, affordable, and more informative. Every user would like to associate to this benefit in order to ensure their operations are productive. Internet advertising has helped the user owners through increasing their productivity in the market. Therefore, business owners should invest in the...

    Read More
    1832 Words 6 Pages
  • Learning Communities Essay

    ...Assignment 3: Part One Chastity Rivera MSL 0685 CRN 30094 Leading Learning Communities Nova Southeastern University February 24, 2013 Concorde Career Institute Orlando has been an educational institution for over 25 years. This organization provides fast-track, health-related programs in various fields. As with any educational institution, proprietary or not, there are many employees-all part of many different departments. Concorde Orlando has developed of a learning community to some extent, but the findings presented in Assignment Two support a need for further development in many areas. Concorde has committed itself to providing online and in-person training in order to continue to connect members of its current learning community. This training usually covers a variety of different objectives and the training is usually provided by outside companies. By utilizing outside agencies to provide training materials, the needs of the organization and its employees are not being evaluated nor met. A more personalized training, tailored to specific and immediate needs is a must. Stronger leadership and a more cohesive working milieu are also imperative. Concorde’s major concerns should be focused upon its communication and teamwork approach but, there are many more areas of that require attention. A cohesive, functional learning environment takes dedication and time. Once those areas...

    Read More
    1973 Words 6 Pages
  • Approaches to Self-Managed Learning Essay

    ...Learning through research is an important part of modern independent learning. Ability to use the internet can provide up-to-the-minute data from a range of sources. A Personal Learning Environment is comprised of all the different Internet tools we can use for learning. Social software is increasingly being used in education and training through such applications as web logs, wikis, tools and applications for creating and sharing multi media and tools for sharing all kinds of different personal knowledge bases including bookmarks and book collections. Examples of the software you can use for your personal learning environment include a word processor, an e-mail client for communication, a Web browser, search engines, a diary for managing work and sharing with others, audio for making podcasts, video editor for making multimedia presentations, a content management system for creating websites, a photo editing programme and sharing service, instant messaging and VOIP and a number of other services from different social software companies. Secondments A secondment is where an employee temporarily changes job roles within the same company or transfers to another organisation for an agreed period of time. This can be within the private or public sector, or to a non-profit making organisation, such as a charity or government body. Secondments benefit all parties involved; the employee, the employer...

    Read More
    1028 Words 4 Pages
  • Essay about Influence of Online Advertising to the Purchasing Behaviour of Professionals in Usm, Kabacan Cotabato

    ...INTRODUCTION Significance of the Study The number of internet users is on the rapid rise worldwide and is used by people of all age and types. The term online advertising relates to advertising online, or advertising over the international network. In practice, online advertising is about getting a website in front of the people who are interested to the introduced product or service.   Since the 1990s, the number of people who used the Internet has increased drastically. Throughout the world, the number of Internet users was about 160 million in 1998. According to the study from International Data Corp (IDC), more than 600 million people will have accessed the Internet globally by the end of 2002 and spent more than US$1 trillion buying goods and services online (Straits Time, 2002). The Gartner Group estimates that the scale of the e- commerce market will be about $7.3 trillion in 2004, the Internet has been the emergent media with a greater developing potential than radio, TV and cable TV. Through the Internet, businesses provide commodity and service information to attract the consumer’s attention, cause their interest, arouse their purchasing desire and bring about purchasing action, which is called the AIDA mode. It is expected to make consumers purchase or get the commodity or service to meet their needs over the shortest possible time and at the lowest cost, and maximize benefits for businesses. Different...

    Read More
    977 Words 4 Pages
  • Example Essay: The Changing Learning Experience

    ...The Changing Learning Experience “Education is evolving due to the impact of the Internet. We cannot teach our students in the same manner in which we were taught. Change is necessary to engage students not in the curriculum we are responsible for teaching, but in school. Period.” – April Chamberlain. As technology impacts the world and the way it operates, society and the people within must learn to adapt and leave the safety of their pre-established paradigms in order to take full of advantage of the innovation occurring around them. Breakthroughs in medical research and technological advances have had significant impact on today's society, especially the new generation. The way this generation is growing and acclimating differentiates greatly from that of their parents and grandparents. Learning does not just involve sitting in a classroom, but now incorporates the use of outside factors including other people, sources, and most importantly, technological modernization. Social Media networks such as Facebook, Twitter, and Tumblr have all had a major impact on the communication within society and its people. When correctly taken advantage of, they allow a more personal interaction that goes beyond the boundaries of a traditional classroom experience. It allows students and teachers to communicate and share experiences that brings along a sense of familiarity that engages and enhances the classroom learning environment....

    Read More
    888 Words 3 Pages
  • Social Processes in Learning in and Out of the Classroom Research Paper

    ...Social Processes in Learning In and Out of the Classroom Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior. More specifically, to be considered social learning, a process must: (1) Demonstrate that a change in understanding has taken place in the individuals involved. (2) Demonstrate that this change goes beyond the individual and becomes situated within wider social units or communities of practice. (3) Occur through social interactions and processes between actors within a social network. Providing students with high quality learning activities in relevant situations beyond the walls of the classroom is vital for helping students appreciate their first hand experiences from a variety of different perspectives. Experiences outside the classroom also enhance learning by providing students with opportunities to practice skills of enquiry, values analysis and clarification and problem solving in everyday situations. The Social Process in Learning in and out of the classroom: 1. Classroom Discussion Discussion, as a teaching strategy, provides the opportunity for learning in innovative, creative, and interesting ways for both the teacher and the students. It is...

    Read More
    837 Words 3 Pages
  • Learning and Communicating online Essay

    ... To explore and learn using online researching methods I chose Babushkas dolls or Matryoshka Dolls as I found out to be a more popular name. My exploration began with informational sites Wikipedia, a new site I had not explored before Pinterest, a suggestion from a classmate Quora and I ended up at a Blog called Russian Life. The four sources I used: Wikipedia http://en.wikipedia.org/wiki/Matryoshka_doll Pinterest http://www.pinterest.com/kellykellymom/babushka-dolls/ Quora http://www.quora.com/Chennai-Tamil-Nadu-India/Where-can-one-get-Russian-Matryoshka-dolls-in-Chennai Russian Life Blog http://www.russianlife.com/blog/matryoshka-soul-of-russia/ Since I went on a trip to Russia I have had an interest in Babushka Dolls. Wikipedia provided an overview of my topic; the site was easy to navigate with relevant headings. I felt the historical facts were credible; with links to external sites to verify the information, although other details listed were difficult to decipher between fact and personal opinion. The site does have terms of use and a privacy policy, which places rules around the user added content. Number of hits wasn’t listed on the site, but date last edited was listed giving me a sense on how up to date the opinions were. I had originally thought the dolls were called Babushka dolls, but learnt that this refers to Grandmother, which is traditionally the largest doll in the set. In constructivist theories this is...

    Read More
    1119 Words 3 Pages
  • Problem of Online Learning Essay

    ...Online Learning Amongst the blessings of technology in the modern age is the ability to receive an education hundreds or thousands of miles away from a classroom in a convenient and efficient manner. A vast majority of universities offer open distance learning for students all around the world which, on the surface, seems like a great opportunity to receive an education without the hassle of dealing with overflowing parking lots, rushing to classes, or fitting classes into the current work schedule. However, open distance classes might not be an ideal scenario for every interested person. What are the problems faced by open distance learners? They’re numerous enough to mull over before enrolling in an on-line program. Juggling Life When asked what are the problems faced by open distance learners, life and its ensuing complications seems to be the number one response. Most enrolled students in open distance learning are committed to their life in some other fashion apart from school such as a family to care for, a necessary full-time job to pay the bills, or some aspect which occupies the majority of their time. Unless the students make a personal commitment to complete the course of study, odds are life will find a way to distract and tear them away from accomplishing their goal of continuing their education. No Established Routines Just like students in a traditional school environment, open distance learners...

    Read More
    884 Words 3 Pages

Popular Essays

Become a StudyMode Member

Sign Up - It's Free