Las Vegas
LAS VEGAS - THE KEY FACTORS AFFECTING THE APPEAL AND
COMPETITIVENESS OF TOURISM DESTINATION.
Aliyev Mammad, Mehtizada Teymur
Introduction
Viva Las Vegas! The City of Sin! The oasis in the desert, which became one of the world’s fastest growing cities, is also known as a play land and an escape from the real world. Oasis in the Mojave Desert, Nevada, has through the years build up a reputation as the Sin City! People flocked to Las Vegas, in the early days, when rules practically didn’t exist. Las Vegas Blvd - The Strip, the famous boulevard where all the big hotels and casinos are situated, was known as a place where there were few rules: “In the initial years of the Las Vegas Strip, "no" was a big word - no cover, no minimum, no state speed limit, no sales tax, no waiting period for marriages, no state income tax and no regulation of gambling as it is known today.” This has changed through the years, but Sin City still has its reputation for being the city where many impossible things become possible.
In the competitive environment that cities are facing today it is vital to be different and create positive associations about the city, both externally and internally. Differentiation is a key element in branding a city and creating a positive relationship with stakeholders is just as essential. It is important to be attentive towards the stakeholders and look at their needs without compromising the history and past of the city when initiating a branding strategy. Las Vegas became a city that can offer many pleasures of the human mind.
The city of Las Vegas was once nothing more than a small oasis in the desert. It developed into a city to lighten the long deserted travel from Salt Lake City to Los Angeles: it was a place where travelers could take a break and recover on their long journey. A railroad was build through the rich valley and this was the beginning of the Las Vegas City as it is known today. Along with the railroad came houses, saloons and
COMPETITIVENESS OF TOURISM DESTINATION.
Aliyev Mammad, Mehtizada Teymur
Introduction
Viva Las Vegas! The City of Sin! The oasis in the desert, which became one of the world’s fastest growing cities, is also known as a play land and an escape from the real world. Oasis in the Mojave Desert, Nevada, has through the years build up a reputation as the Sin City! People flocked to Las Vegas, in the early days, when rules practically didn’t exist. Las Vegas Blvd - The Strip, the famous boulevard where all the big hotels and casinos are situated, was known as a place where there were few rules: “In the initial years of the Las Vegas Strip, "no" was a big word - no cover, no minimum, no state speed limit, no sales tax, no waiting period for marriages, no state income tax and no regulation of gambling as it is known today.” This has changed through the years, but Sin City still has its reputation for being the city where many impossible things become possible.
In the competitive environment that cities are facing today it is vital to be different and create positive associations about the city, both externally and internally. Differentiation is a key element in branding a city and creating a positive relationship with stakeholders is just as essential. It is important to be attentive towards the stakeholders and look at their needs without compromising the history and past of the city when initiating a branding strategy. Las Vegas became a city that can offer many pleasures of the human mind.
The city of Las Vegas was once nothing more than a small oasis in the desert. It developed into a city to lighten the long deserted travel from Salt Lake City to Los Angeles: it was a place where travelers could take a break and recover on their long journey. A railroad was build through the rich valley and this was the beginning of the Las Vegas City as it is known today. Along with the railroad came houses, saloons and
Bibliography: Ashworth, G. J., & Kavaratzis, M. "Beyond the logo: Brand management for cities." Brand Management 16.8 (2009): 520-531. Kavaratzis, M