Kudler Fine Foods Bsa/310

Topics: Advertising, Customer, Newspaper Pages: 2 (379 words) Published: March 11, 2012
Kudler Fine Foods

BSA/310

Kudler Fine Foods
Many frequent shopper programs exist to bring customers back, or attract new customers through offers and special discounts. The frequent shopper programs can be found in a newspaper, sales paper, over the internet, and through the use of a e-commerce. These types of programs need to be precise in what the offers are, and cover any legality. For newspaper advertising, the cost to run an ad for a week is $1,105.E-commerce differs from site-to-site, but can be found around $100 per month. E-commerce offer auto responder, email campaigns, ad tracking, shopping cart, shipping, payments, billing, software, and downloads. From a customer’s point of view, the ethical standing of a company is why the customer shops there in the first place. If a company shows caring, concern, offers help in any situation, and grant a smile to everyone, a customer recognizes that effort and brings his or her business back to that company. Offers that are cons or fraud generally push customers away and word will spread fast. A concern for both customer and Kudler Foods is security. Kudler Foods needs to collect personal information from customers to offer specials through e-mail, mail, and for collecting geographical information. A customer needs to show trust to give out personal information, which is why Kudler Foods is legally obligated to protect this information. Web security will be in place for sending e-mail offers to specific customers. This security will be a part of employee training and the employee will fully understand what measures to take to prevent any theft. When training a new employee background checks, orientation, and paying a trainer is only a few costs to consider. This can become costly, but is worth the trouble when considering the cost of a lawsuit. The potential gain can be great in creating a frequent shopper program. The program will attract new consumers locally and across the world, and produce a...

References: US newspapers. (2010). Newspaper Advertising. Retrieved from http://usnewspapers.com/Pages/participating_states_displ.html
Web.com Brand. (January 30, 2012). 1ShoppingCart. Retrieved from http://1shoppingcart.com
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