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Kilbourne's Relationship With Products

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Kilbourne's Relationship With Products
According to Kilbourne, products are slowly getting more attention we used to give to another human being in our everyday life. Indirectly, they (the products) own a higher stand in our heart. The author supported this claim arguing that it is much easier to love a product rather than a person. The relationship between an individual with the product resembles a much more simplified version of love in this complicated world. “You can love it without getting your heart broken”. A car advertisement used by Kilbourne to strengthen her assertion of the trend substituting our love for the significant others to a non-living object. Apart from that, the emergence of ads also built a strong emotional chain that link our relationship with products. As
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