Jotil

a) Executive Summary:
Executive Summary
Ever Green Flavor Tea formally founded by 2007. The product of the company is “Flavor tea” which is for the very first time in Bangladesh. The anticipated demand is very healthy as people find something new in their daily drink. Our company was established in Banani, Dhaka. In this plan we have tried to describe its day today operation with production and marketing systems. The marketing system of Ever Green Flavor Tea Company states the salting products and advertisement systems. After then we have tried to find out some findings and also have tried to give some recommendation about this findings. We think, if these limitations turn positively by the management. The organization may attain their ultimate goals.

Objectives:
 The Objectives of this plan are as follows :  To achieve organizational goals.  To describe product and purchase  To describe the marketing system  To know about the function of administration

Scope
The Scope of the organization part covers the organ of the organizational structure, objective, product and services and business performance of Ever Green Flavor Tea as a whole and the main part covers consumers of Ever Green Flavor Tea, Banani, Dhaka.

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b) Company Summary:
History of Ever Green Flavor Tea
Ever Green Flavor Tea which produces “Flavor Tea” which is formally foundation by the company partners who are the citizens of the peoples republic of Bangladesh. The company grew out of funds buildup investment . It is an entirely self supporting welfare organization for the welfare of founders and our dependents. It operates the private sector of Bangladesh and all expenditure on its diverse welfare activities have always been made with funds generated by commercial projects. Ever Green Flavor Tea established in Banani, Dhaka during the

Caretaker Government 2007. The company produces flavor tea. Presently the company is located Banani, Dhaka.

Start up Plans
The production capacity of Ever Green Flavor Tea is 195 Kgs. per day and its yearly turn over is over 75550. a) b) c) d) e) f) g) Year of installation : 2007 Total Cost : 75 Lacs Product : Flavor Tea Brand : Ever Green Flavor Tea Production Capacity : 215 Kgs Per day Manpower : 65 Nos Profit Carried in 2007-08 : 57200

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c) Product or Services :
Ever green flavor Tea has different types of flavor. Those are below:

Apple flavor tea
The old adage „an apple a day keeps the doctor away‟ has never been less applicable than with our delicious Apple tea. Infusing the flavor and aroma of fresh picked apples with the lively, deep taste of premium Ceylon black tea, this delight is sure to attract doctors as well as other tea lovers.

Mango flavor tea
An ancient Hindu legend recounts the story of the mango tree growing from the ashes of the sun princess who had been incinerated by an evil sorceress. When the mango ripened and fell to the ground, the beautiful sun princess emerged. Our bestselling Mango Tea combines the taste of Ceylon tea with the flavor of perfectly ripened mangoes. Sun princess sold separately.

Orange flavor tea
Florida is known for two distinct things: hanging chards and delicious oranges. In an effort to remain apolitical, Adagio Teas chose to use the latter as an inspiration for this tea treat. Combining the fresh, citrus flavor of Florida oranges and the taste of premium Ceylon black tea, our Orange Tea leaves no confusion over which tea you‟ll elect!

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Banana flavor tea
Voted the best tea (iced or hot!) three years running by the Primate Post, our Banana tea combines the flavor and aroma of fresh bananas with bright black tea from Ceylon. Once you experience the quality, you‟re sure to see that we‟re not just monk eying around.

Lemon flavor tea
Buying a car that turns out to be a „lemon‟ can be a nightmare. However, buying a tea that‟s flavored with lemons will be a dream come true! Adagio‟s Lemon tea combines the bright, lively taste of premium Ceylon black tea with the sour flavor of fresh lemons. Best of all, it won‟t break down in the middle of a busy intersection!

Pineapple flavor tea
If you‟ve been pining to find a new flavored tea to become the apple of your eye, we recommend our Pineapple tea. Sweetly reminiscent of a tropical paradise, this delicious tea combines the succulent flavor of summer pineapples with the deep taste of premium Ceylon black tea. It‟s like a trip to the Caribbean, without the airfare.

Challenge to achieve:
For usual group
• TV advertisement for awareness building and remind • Campaign and leaflet providing to aware about product feature. • We will give CP program to keep the attraction to my product.

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For rural segment:
• Radio Advertising for awareness building and remind. • Posturing.

To covering the Niche Markets:
• Incentives to contract seller • Related facilities to dealers.

d) Market Analysis Summary:
Qualitative: Based on current situation my condition is favorable on the market strategy.

Buyers &Target Group:
Resellers Group: Confectionary, Highway Restaurants, Fast food shops, shops near r theaters arid superstores

Consumer Group: All age group, specially children to teen age group Perceived Value: Si No 1 Fresh quality & local brand. 2 Fresh Quality also known Finlay Hot and Dynamic, Brand Ispahani Attribute Hot and Strength,

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brand 3 known brand 4 dynamic, new brand name high quality S1No 1 2 3 4 Brand Ispahani Finlay Taza Ever green flavour tea %Awarness 70% 68% 5Ø% 69% Ever green flavour tea Hot, energy, Taza Hot, fresh quality

Target Segment:
Usual group: From the beginning we will frying to attract 2 types of Group and we will continue it 1. Children 2. Teen age Next Usual Group: 3 The quality aware Parents 4. Middle age People

Rural group: We introduce new test in this kinds of product and with that we will use different policies to cover rural market

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Niche market: We will cover the selected canteen, institutional sale, theaters and different events

Challenge:
• Difficult to capture total market by single type of product and pricing • Make habitant of social elite class consumers towards product • Fluctuation in price of Finish goods • Introducing product to rural consumers heavily • More Competition • Keep the existing users

Proposed Position:
•Reflects the test of sophisticate users •Serious in maintaining freshness & flavor

e) Implementing the plan
For proper implementation of plan I divide the total procedure into three phases in aspect of time and priority (year 2008) 1st Phase (Jan 01 to Apr 30)

a. In the first phase I will develop my sales team according to my first priority best target. b. I will give some sample in Schools, Colleges, Children park. c. I will give some billboard based metro town and covering

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highway to take space in consumer mind. d. I will give TV ad on BTV & Satellite Channels for a wariness building.

More Successfully
Launching Campaign, TVC, Electronic Media Campaign, Display scheme implementing the distribution Lifting plan. 2nd Phase (May 01 to June 31)

a. b. c.

I will make an attractive display program for dumping sales I will take some initiatives on varieties tourism please. If expenditure permits I will sponsor a TV Programs for time based target group (not specified).

Bill Board and leaflets:
When I lunch my product that moment I focus my product view in billboard and different types of leaflets. 3rd Phase (July 01 to December 31) a. I will give reminder ads on TV and Newspapers

b. c.

I will give incentive to the SR I will sampling process to continue end of the year.

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Pre launching active:
Product Date: 1st January Launching Date: 2nd February Selling Area : National Distribution: All marketing Channel

Steps before Launching:
I will take some pre-launching activities for testing the product as well as customer satisfaction. 1. Before launching the product a test marketing to be done in Dhaka City. 2. In Dhaka City following distributor will market the product first. 3. Setup a distribution evergreen flavor tea. SL No 1 2 3 Distributor Karwan Bazar Agora PQS Area Dhaka Dhanmondi Santinagar

Survey:
A survey is to be done in the above on area1. Test performance report 2. Pack observation in retailer psyche 3. Customer behavior towards the product.

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Other Activities:
1. Before launching TVC is required 2. Banner 1000 Pcs

3. Leaflet 4. Laminated poster

School /Children parks Campaign:
1. Free sampling in Dhaka and Savar 2. 15 University and 3 Medical College place in metro city.

Campaign in wonderland and Dhanmondi Lack:
1. Buy 500 gm free one ride 2. The approx, Participant is 1500 people.

Billboard:
1. At first 6 billboards for Dhaka City. 2. It will move to take a certain time for another city.

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g) Financial Statement
Ever Green Flavor Tea Income Statement December 31, 2007
Sales Revenue Sales Less : Sales Discount Net Sales Less : Cost of goods sold Gross Profit Less : Operating expense Salaries expense Gas and oil expense Utilities expense Repair expense Insurance Depreciation expense Interest expense Total Operating expense : Net Income 69800 7200 19400 5900 3500 19000 5000 (129800) 57200 Amounts Amounts 904100 (6100) 898000 711000 187000

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Ever Green Flavor Tea Owner’s equity Statement December 31, 2007
Amount Ever Green Flavor Tea Capital Add: Net Income Amount 267800 57200 325000 Less : Company Drawing Total Owner‟s Equity (10000) 315000

0

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Ever Green Flavor Tea Balance Sheet December 31, 2007
Amounts Assets Current Assets Cash Accounts Receivable Merchandizing Inventory Total Current Assets Long-term Assets Land Building Equipment Total Less Accumulated Depreciation Total Long-term Assets Total Current and Long-term Assets Liability Current Liability Notes Payable Accounts Payable Interest Payable Total Long-term Liability Notes Payable Total Liability (84000+10000) Add: Owner‟s equity Total Liability and owner‟s equity Amount s 40000 39000 5000 84000 10000 94000 315000 409000 92000 197000 83500 372500 (115400) 257100 409000 Amounts 25400 37600 88900 151900 Amounts

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Opportunity
Flavor tea is the new concept in Bangladesh perspective. So, this will be vast opportunity for this company, and than, there is no direct competitors in market. Tea already exists in market. It has huge demand in market. This company gathers the information from local people and made a survey the demand of the flavor tea If the product flavor tea is acceptable by the consumer that will enormous opportunity for the company.

Threats
Difficult to capture total market by single type of product and pricing.

Conclusion:
Ever Green Flavor Tea believes in quality rather than profit. The company main objective will profit maximization by producing best quality product. Ever Green Flavor Tea is totally new company in Bangladesh. The company introduces the product flavor tea. So the company will start business from Dhaka city.

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