Information Sharing for the Bullwhip Effect

Information sharing for the bullwhip effect: over- or underestimated?

Bachelor thesis:
Thesis Circle:

Organization studies, 2nd semester, academic year 2011-2012
Time will tell…. A processes perspective on inter-organizational collaboration

Name: ANR: E-mail:

PC Jansen 770926 [e-mail]

Information sharing for the bullwhip effect: over- or underestimated?
Abstract This literature review investigates the effect of information sharing from a buyer to a supplier in a supply chain on the performance of that supplier, with taking in mind that the supplier has to combat the bullwhip effect. With the existence of the bullwhip effect, a supplier cannot make right forecasts and therefore has difficulties in planning its production and/or inventory control. This research shows that information sharing is the key solution to reduce or avoid the bullwhip effect and, by that, is positively influences the performance of the supplier in the chain.

Keywords: Bullwhip, supply chain, information sharing, supplier performance, inventory control

Thesis Circle: Time will tell…. A processes perspective on inter-organizational collaboration

Supervisor:

Remco Mannak

Supervisor 2: Annemieke Stoppelenburg

Name: ANR: E-mail:

PC Jansen 770926 [e-mail] 2

Table of contents Table of contents 1. Introduction 2. Theoretical Framework 2.1 Performance of a supplier 2.2 Information sharing 2.3 Bullwhip effect 3. Methodology 3.1 Data collection 3.2 Quality Indicators 4. Results 4.1 Information sharing is the key solution 4.2 Information sharing is not the key solution 5. Conclusion and recommendations 5.1 Conclusion 5.2 Recommendations for future research 6. Discussion and reflection 6.1 Discussion 6.2 Reflection 7. References 3 4 7 7 7 9 11 11 12 13 13 21 24 24 26 28 28 29 30

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1. Introduction

Collaboration is something which has occurred over all times and is a way for people as well as for organizations to accomplish any goal or

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