Inditex

Powerful Essays
Giovanni Chirico

HULT International Business School

April 20, 2014

INDITEX GROUP
Global Strategy - Abbey Road

Executive Summary
At the beginning of every successful business is a vision, strategy , mission and values . Inditex he created a unique business model in the world that is characterized by speed, innovation and flexibility. What started as a small store, has become he No. 1 textile retailing worldwide. Inditex , with its particular business model has revolutionized the fashion world , directing his whole value chain to the customer. The client no longer closes the value chain but the conditions. Inditex 's competitive advantage can be summarized in three words: flexibility, speed and innovation. Their ability to periodically provide new clothing collection reflecting the fashion trends and the current high demand, but at a price that remains affordable for most people, is the key to success that its competitors can not copy so easily. In times of economic turmoil , the Group presents new strategies to deal with the temporal. Like for example, raise the brand positioning leaving behind the image of " low cost", expand its production area to other nearby countries such as Morocco and use new forms of communication. Undoubtedly, these new strategies are called to the fore in the coming years .

Global Strategy 1

Giovanni Chirico

HULT International Business School

April 20, 2014

External Analysis
Through analysis of the external threats and opportunities that exist in the environment and can influence the company is possible to identify flaws in the business model or even asses on recommendations to improve company performance.

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The general environment influences significantly the Inditex group as it is constantly changing, and more during the last years of economic crisis causing the market evolves very quickly. These factors that influence the progress of the company will be reflected later in the threats and opportunities.

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