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impact on gerder on consumer purchase behaviour
GUIDE TO WRITING YOUR RESEARCH PAPER
Ashley Leeds
Rice University
Here are some basic tips to help you in writing your research paper. The guide is divided into six sections covering distinct aspects of your paper. You need not organize your paper using these same sections, but you will need to accomplish all of these goals. Remember, the King, Keohane, and Verba book should help you understand a lot of these terms and procedures and remind you of things to avoid. I encourage you to refer to it when you have questions.
The Introduction:
The introduction is an important part of your research paper. While your introduction should be relatively concise, accomplishing the goals below will take more than one paragraph. In your introduction, you should accomplish the following:
1. Capture the interest of the reader. Perhaps you can do this by pointing out a puzzle that we don’t yet understand or a controversy in current scholarship. Perhaps you can draw on the normative importance of your topic to draw the reader in. Make someone want to know what you have to say.
2. State your research question clearly and explain why we should care about the answer.
3. Preview your argument and conclusions and provide a roadmap through the paper– let the reader know where you are going and what to expect. Reference to specific sections may be helpful here.
4. Explain the value-added in your study. How does your work advance knowledge? For instance, are you developing a new argument? Are you extending an existing argument? Are you evaluating an argument in a new empirical domain? Where does your work fit in the established literature and what is new about it?
The Literature Review:
Next you must situate your research project within the literature and show how your project moves existing scholarship forward. In order to do this, you must demonstrate your understanding of the current state of theory and evidence on your topic and the ways in which your proposed



Citations: (Schumpeter 1919, Kant 1795). wars as other states (Small and Singer 1976, Chan 1984). Russett, Bruce. 1993. Grasping the Democratic Peace: Principles for a Post-Cold War World. Princeton: Princeton University Press. Periodical article with anonymous author: Why More Weapons? June 4, 1990 Ostrom, Elinor. 1997. Behavioral Approaches to the Rational Choice Theory of Collective Action. Smith, Mary. 1999. Looking Ahead. Perspectives on the Future. Http://www.future.com/ (October 15, 2000).

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