Ikea Case Study
Case Study
IKEA
Draft Version
GROUP NAME: AE Group
NAME: Yimiao Lin, Bertrand Pedersen, John Sharp, He Gao, Kathy Wong
CLASS: BMO6622 - MANAGING INNOVATION & ENTREPRENEURSHIP
TEACHER: Mr. Patrick Foley
DUE DATE: 8th September 2008
TABLE OF CONTENTS Page
I. The Background
In 1956 when an employee of Ikea, Gillis Lundgren upon realising that a table he had purchased would not fit into the boot of his car without breaking off the legs left him but one option. He broke off the legs of the table and then reassembled the table back at home. The idea of flat box furniture or ready to assemble furniture was born. Gillis Lundgren was able to have a voice within Ikea to share this idea. Ikea as a company took the idea and is now part of Ikea key concepts. disc was new idea Ikea launched the first flat packed piece the Lovet table in 1956 . This was a low coffee table, made to be put together at home by the purchaser. This was a new idea which would change the way consumers viewed the idea of purchasing furniture in the future. Prior to this new concept furniture was either made to order or available as assembled at the showroom
Ikea began as a business entity in 1943 when the father of Ingvar Kamprad organised a company for him, Ingvar 17 at the time gave the name of his company by using the following initials, I from Ingvar his first name, K from Kamprad his surname, E from Elmtaryd his home farm and A from Agumaryd his home village. In 1943 Ikea was a business which relied upon bicycle deliveries of the following items matches, fish, seeds and Xmas decorations.
Ingvar Kamprad expanded a little in 1947 by advertising in the local newspaper, offering mail order and a catalogue. Furniture sourced from local manufacturer from the forest surrounding Agumaryd was including in the catalogue for the first time in 1950.
IKEA
Draft Version
GROUP NAME: AE Group
NAME: Yimiao Lin, Bertrand Pedersen, John Sharp, He Gao, Kathy Wong
CLASS: BMO6622 - MANAGING INNOVATION & ENTREPRENEURSHIP
TEACHER: Mr. Patrick Foley
DUE DATE: 8th September 2008
TABLE OF CONTENTS Page
I. The Background
In 1956 when an employee of Ikea, Gillis Lundgren upon realising that a table he had purchased would not fit into the boot of his car without breaking off the legs left him but one option. He broke off the legs of the table and then reassembled the table back at home. The idea of flat box furniture or ready to assemble furniture was born. Gillis Lundgren was able to have a voice within Ikea to share this idea. Ikea as a company took the idea and is now part of Ikea key concepts. disc was new idea Ikea launched the first flat packed piece the Lovet table in 1956 . This was a low coffee table, made to be put together at home by the purchaser. This was a new idea which would change the way consumers viewed the idea of purchasing furniture in the future. Prior to this new concept furniture was either made to order or available as assembled at the showroom
Ikea began as a business entity in 1943 when the father of Ingvar Kamprad organised a company for him, Ingvar 17 at the time gave the name of his company by using the following initials, I from Ingvar his first name, K from Kamprad his surname, E from Elmtaryd his home farm and A from Agumaryd his home village. In 1943 Ikea was a business which relied upon bicycle deliveries of the following items matches, fish, seeds and Xmas decorations.
Ingvar Kamprad expanded a little in 1947 by advertising in the local newspaper, offering mail order and a catalogue. Furniture sourced from local manufacturer from the forest surrounding Agumaryd was including in the catalogue for the first time in 1950.