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Harlequin Enterprises: The MIRA Decision

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Harlequin Enterprises: The MIRA Decision
Harlequin Enterprises: The MIRA Decision

Jimmy Billard
Hannah DeCelles
Mackenzie Farwell
Gaetana Gianfriddo
Katlyn Nicholson

18/10/2012

Harlequin Enterprises: The MIRA Decision

Problem Identification
Harlequin, a popular publisher of women’s romance novel series, is concerned with whether or not they should shift into the market of single-title books. Harlequin is generally known for their popularity in the publishing of romance series however, given the halt in growth of market share for series and the continuous growth of single title women’s fiction novels, Harlequin is considering moving into this new market of Women’s Fiction with the introduction of their single-title program, MIRA.

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The romance market size
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