Quelch and Beckham present a break down of the weight-loss product called “Metabical”. Quelch and Beckham show that “Metabicals” optimal target customer are Over Weight United States demographic. Premises
“Excess weight is considered a public health crisis in the U.S., with approximately 65% of the entire adult population categorized as overweight, obese, or severely obese.” True
This premises supports the claim the question presents in showing evidence that authors of the case study primary target are U.S adults who are over weight by showing statistics that show the readers that overweight, obese, or severely obese is a problem in the United States, Hence further showing that the optimal target customer are Over Weight Adults in the U.S. This premises is Warranted because research shows (CDC) shows that More than two-thirds (68.8 percent) of adults are considered to be overweight or obese. (http://www.cdc.gov/nchs/fastats/obesity-overweight.htm). These arthor justifies their premises with cogent reasoning on the stats of U.S adult Overweight. “Many overweight people feel like social outcasts. The professional life of an overweight individual could also be negatively affected, as excess weight has been found to adversely influence hiring decisions, wages, and promotions” True
The second supports the claim the question presents in showing again the the case study focus on the issues of over-weight adults in the U.S. This issue specifically on the psychological problem weight could have on a person. I found the statement not to be sound enough to be warrented. The premise follows The “Correlation does not equal Causation” fallacy. The lack of factual information doesn’t show proof for the claim 3.
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