Gamestop Analysis
Topics: Video game / Pages: 14 (3264 words) / Published: Mar 10th, 2013

GameStop brief profile of the firm
The GameStop Company, an American video game and entertainment software retailer, ranked 262 on the Fortune 500. GameStop represent as GME on the New York Stock Exchange. In 2011, GameStop stock price is $24.70 ended January 27, 2012, a 23 percent growth compared to $20.05 ended January 28, 2011. Compared to many firms that restore its business difficultly from Financial Crisis, GameStop have significant growth for its overall operating. One of the major reasons that GameStop can quickly recovered from economic recession is its international business.

Product
GameStop Company major operations are selling new and used video game systems such as console, handheld video game devices, and mobile; software and accessories, PC entertainment software and related accessories.

typical market for your product
GameStop have its retailer store and online video game retailer.

Detail how large the company is
GameStop’s recorded $4847.4 million as company’s 2011 ending assets, and recorded $1807.2 million. Lower liability compared to its assets, lower risk to operating its business. Which can prove that GameStop have capability to doing business internationally.
Data from GameStop 2011 annual report showed GameStop’s total revenue can be divided into 4 major parts. New video game software, which is $4,048.2 million, takes total 42.4 percent for its total revenue. New video game hardware took 16.9 percent. Used video game products took 27.4 percent. Other products took 13.3 percent. GameStop not only open video game retail store regionally, but also sales software from its online store, which allow costumers digitally download software online. In 2011, GameStop expended the PC download to more than 1500 games, which counted 34 percent of its total PC software.

where they already are in business
GameStop owned 4503 retail store in U.S. GameStop’s also have its international business, and GameStop owned 2,180 stores outside of

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