Frozen Vegetables Market

Topics: Factor analysis, Customer service, Logistics, Customer / Pages: 3 (649 words) / Published: Oct 9th, 2013
Company Background

EFT is a fast-growing international company, which sells frozen vegetables and fresh products to different clients, located in different continents in the world. The main products that EFT is offering are corn, beans, cauliflower, carrots, potatoes and peas. For 40% of the time, EFT is not selling its products directly to the customer. In that case, EFT is a business-to-business company, which supplies its products to local importers or distributors, who take into consideration the further needs, wants and demands of their customers. Most of the customers of those distributors and importers are customers within the food industry. Here you can think of supermarket chains or catering companies. On the other hand, EFT is dealing with 60% of its customers by itself. It does so by dealing directly with four big hotel chains, located in Canada, Singapore, Hong Kong, and other parts in Asia.

At EFT it is possible to buy both frozen and tinned products. The products are transported and delivered by ship, which can handle both bulk orders and smaller retail packaging when needed. In that case, at EFT it is all about the service they are offering. How do they deal with this? We can find the solution in the organization chart of the company, which is one of their most important assets in this case. Next to the managing director, Mr Bakker, the company is dealing with a commercial department, as well as a logistics and accounting department.

Mr Bakker is responsible for the overall processes and management of the company, and he takes into consideration the internal and external decisions and policies. He doesn’t only focus on the short-term goals of the company, but he takes also into consideration the long-term strategy plans by supporting the commercial department, and visiting (potential) customers and clients in different parts of the world. Mr Wijma and Ms de Jong are both working in the commercial department and are both responsible for

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