Financial
INTRODUCTION
This report shows the operations of the business Sprezzatura Coffee Sdn. Bhd. which is based in Petaling Jaya, Selangor (refer to appendix B). Sprezzatura is not just a normal café as it is also a roastery which basically means a place where coffees are roasted (Web-definition.com, 2014).
Being the only café opened in Phileo Damansara I building has made it an instant hit among the businessman and woman and employees that works in the building. Sprezzatura has created a nice ambience especially for their target consumer which is employees to enjoy their coffee and relax after work or during their breaks.
To understand more about the business, researches on operations of Sprezzatura were conducted which is the main purpose of the report. Throughout the research period, there are several areas provided by the business that helped us analyze the operations. These area includes the marketing strategy, communication internal and externally and problems that Sprezzatura faced, facing and what they expect to face. Recommendations that suit the problems are also given to overcome the problems. Pictures and other data are provided in the report to give a clear understanding.
At the end of this report, readers are able to identify the importance of communication and marketing strategy in a business and also steps of how to overcome the problems.
Figure 1: Sprezzatura Coffee, Phileo Damansara 1, Petaling Jaya
BACKGROUND OF SPREZZATURA COFFEE
Sprezzatura Coffee was founded on 14th of August 2013 by two young entrepreneurs, who are driven by their passion for good coffee and roastery. The two entrepreneurs are Zharif bin Abdul Aziz and Mirwan Badri bin Ahmad Badri. They are close friends since high school and had a vision after they graduated college to start a café business in Malaysia. Sprezzatura is actually one of the earliest café to be open up in Malaysia and it is also one of the very few cafes that actually do their own roasting and supply
This report shows the operations of the business Sprezzatura Coffee Sdn. Bhd. which is based in Petaling Jaya, Selangor (refer to appendix B). Sprezzatura is not just a normal café as it is also a roastery which basically means a place where coffees are roasted (Web-definition.com, 2014).
Being the only café opened in Phileo Damansara I building has made it an instant hit among the businessman and woman and employees that works in the building. Sprezzatura has created a nice ambience especially for their target consumer which is employees to enjoy their coffee and relax after work or during their breaks.
To understand more about the business, researches on operations of Sprezzatura were conducted which is the main purpose of the report. Throughout the research period, there are several areas provided by the business that helped us analyze the operations. These area includes the marketing strategy, communication internal and externally and problems that Sprezzatura faced, facing and what they expect to face. Recommendations that suit the problems are also given to overcome the problems. Pictures and other data are provided in the report to give a clear understanding.
At the end of this report, readers are able to identify the importance of communication and marketing strategy in a business and also steps of how to overcome the problems.
Figure 1: Sprezzatura Coffee, Phileo Damansara 1, Petaling Jaya
BACKGROUND OF SPREZZATURA COFFEE
Sprezzatura Coffee was founded on 14th of August 2013 by two young entrepreneurs, who are driven by their passion for good coffee and roastery. The two entrepreneurs are Zharif bin Abdul Aziz and Mirwan Badri bin Ahmad Badri. They are close friends since high school and had a vision after they graduated college to start a café business in Malaysia. Sprezzatura is actually one of the earliest café to be open up in Malaysia and it is also one of the very few cafes that actually do their own roasting and supply