THE BODY SHOP INTERNATIONAL PLC 2001:
AN INTRODUCTION TO FINANCIAL MODELING
Hypothetical Three-Year Forecast Worksheet Drawing on Case Exhibit 8 (in GBP millions)
In the late 1990s, The Body Shop International PLC, previously one of the fastest grow¬ing manufacturer-retailers in the world, ran aground. Although the firm had an annual revenue growth rate of 20 percent in the early to middle 1990s, by the late 1990s, rev¬enue growth slowed to around 8 percent. New retailers of naturally based skin- and hair-care products entered the market, bringing intense competition for The Body Shop.
I Anita Roddick, Body and Soul (London: Ebury Press, 1991), 105. 2Jean Sherman Chatzky, "Changing the World," Forbes (March 2,.1992): 87. 3 Anita Roddick, Business as Unusual (London: Thotsons, 2000), 56.
This case was prepared by Susan Shank and John Vaccaro under the direction of Robert Bruner and Robert Conroy. It was written as a basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation. The financial support of the Batten Institute for case development is gratefully acknowledged. Copyright © 2001 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved. To order copies, send an e-mail firstname.lastname@example.org. No parr of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means-electronic, mechanical, photocopying, recording, o~ othenvise-without the per"mis¬sion of the Darden School Foundation. Anita RoddIck, founder,
The Body Shop International
Roddick, as self-righteous as she is ambitious, professes to be unconcerned [with financial
results] .... "Our business is about two things: social change and action, and skin care," she snaps. "Social change and action come first. You money-conscious people ... just don't understand." Well, maybe we don't,...
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