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Fiji Water Case Study

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Fiji Water Case Study
At FIJI Water, Corporate Social Responsibility is, and should be, a priority. Our company has gone to great lengths in order to identify areas of improvement, and then provide the necessary resources to make improvements. In attempts to reduce emissions we have evolved to new ways of running our business by reducing amounts of materials and energy used to produce FIJI Water. However, even with the current efforts to be more eco-friendly, more can be done. Switching to new fuel types, using a plastic that is less harmful to the environment, and using less of it.

The social policies we have set in place are hugely benefiting the Fijian people. Aiding our friends in Fiji during natural disasters, providing villages with clean drinking water, and setting up funds to help support the people of Fiji have proved to be successful in building our corporate image. Even though our building and strengthening of the local community seems to be enough, we must improve our standing with the Fijian government.

The recommendations we suggest will improve our corporate image. Switching to new fuel sources, reducing packaging materials, and other eco-friendly tactics will give our company a “green” aspect that will reduce pressure form critics. Improving our relations with Fijian government officials and giving more to improve Fiji will also help us deter critics and make FIJI Water a successful company and responsible organization.

Environmental Strengths

With CSR on our minds, it is good to address what we are already doing to give back to, and strengthen the environment. We are a company that has adopted “1% For the Planet.” With this movement we are giving one percent of our sales to organizations that are engaged in environmental causes.

In hopes of restoring Fiji, we have been active in planting 250 acres of new rain forest. We recognize Fiji’s natural habitat and landscape and we are making attempts to revitalize it. Not only is our focus on restoring the

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