Fight For 15 Swot Analysis
Fight for 15 has had a number of successes and continues to be politically influential. The following list of strengths demonstrates why. Despite this success, the campaign continues to face a number of obstacles also outlined here.
Strengths
● One of Fight for 15’s greatest strengths is its momentum. The campaign has achieved its goal of a $15 minimum wage in a number of major cities. In 2016, a number of states will consider a statewide $15 minimum wage. Massachusetts is considering the higher minimum wage for certain industries. Cities such as Washington, D.C. and Sacramento, CA are set to vote on a $15 minimum wage. These successes and opportunities are shared and emphasized on the website, the social media accounts and in the emails. Specifically, …show more content…
Supporters at a more minimal level of participation can show support for the campaign by signing the voter pledge or expressing support on Twitter. While more enthusiastic supporters can use the instructions on the website to organize a strike in their workplace.
● By supporting Fight for 15, SEIU has chosen not to limit its labor activism to union members. The online petition and pledge allow for broad support of the campaigns ideals. Most importantly, the instructions provided by the Fight for15 website introduce non-union members to labor tactics. They are helping low wage workers organize outside of their organization, although the goal is for these workers to eventually be able to unionize. SEIU is acknowledging a changing advocacy and communication environment.
● The campaign has financial and organizational support from an established union. The tools, online and offline, being used by the campaign are those of an experienced organizing apparatus. Though, the fast-workers who have participated in the strikes are not due-paying members of the SEIU, the organization has spent more than $30 million funding the …show more content…
The website, emails, and social media accounts all have aspects that emphasize personal stories and solidarity. This creates a shared narrative that powerfully illustrates the campaign’s message (Trevisan, 2016a). Though the campaign faces challenges as far as unionizing fast-food workers, their emails and social media share their success as far as minimum wage increases. This emphasizes the aspects of the campaign that are realistic. The connection with the SEIU, a traditional union, allows the campaign to succeed in ways that its online elements might not alone. The SEIU has access to decision-making institutions and credibility with decision makers that fast-food workers would not on their own. This allows the movement to look beyond a single issue or a series of strikes (Trevison,
Strengths
● One of Fight for 15’s greatest strengths is its momentum. The campaign has achieved its goal of a $15 minimum wage in a number of major cities. In 2016, a number of states will consider a statewide $15 minimum wage. Massachusetts is considering the higher minimum wage for certain industries. Cities such as Washington, D.C. and Sacramento, CA are set to vote on a $15 minimum wage. These successes and opportunities are shared and emphasized on the website, the social media accounts and in the emails. Specifically, …show more content…
Supporters at a more minimal level of participation can show support for the campaign by signing the voter pledge or expressing support on Twitter. While more enthusiastic supporters can use the instructions on the website to organize a strike in their workplace.
● By supporting Fight for 15, SEIU has chosen not to limit its labor activism to union members. The online petition and pledge allow for broad support of the campaigns ideals. Most importantly, the instructions provided by the Fight for15 website introduce non-union members to labor tactics. They are helping low wage workers organize outside of their organization, although the goal is for these workers to eventually be able to unionize. SEIU is acknowledging a changing advocacy and communication environment.
● The campaign has financial and organizational support from an established union. The tools, online and offline, being used by the campaign are those of an experienced organizing apparatus. Though, the fast-workers who have participated in the strikes are not due-paying members of the SEIU, the organization has spent more than $30 million funding the …show more content…
The website, emails, and social media accounts all have aspects that emphasize personal stories and solidarity. This creates a shared narrative that powerfully illustrates the campaign’s message (Trevisan, 2016a). Though the campaign faces challenges as far as unionizing fast-food workers, their emails and social media share their success as far as minimum wage increases. This emphasizes the aspects of the campaign that are realistic. The connection with the SEIU, a traditional union, allows the campaign to succeed in ways that its online elements might not alone. The SEIU has access to decision-making institutions and credibility with decision makers that fast-food workers would not on their own. This allows the movement to look beyond a single issue or a series of strikes (Trevison,