Fifties Consumer Culture

The Fifties had several major impacts on it not including all the wars that the United States was involved in. The rise of consumer culture of the fifties is a direct result of the invention of the television. By 1950, the majority of American families had television sets, so advertising on television helped to create a common mass-consumer market. The depictions of ideal family settings in television programming enticed viewers to purchase similar items and to behave in similar ways, so as to be like the characters on the screen. Glimpses of exotic domestic and foreign locations on the screen helped to alter the vacation patterns of the population, leading to increased spending on leisure.

While the war was ending and people were getting