Fields in Psychology

Fields in Psychology | Definition | Abnormal Psychology | It is the study of abnormal behavior. It is actually a branch of psychology that deals with the study of abnormal behavioral patterns and their causes. | Psychology of Addiction | A complete dependence on a certain substance or drug is known as addiction. Both physiological and psychological factors can lead to addiction. The psychology of addiction analyzes these factors and attempts to find ways of controlling addiction. The study of this field of psychology is closely related to rehabilitation and community psychology, and is of help in counseling the addicts to start a new life. | Psychology of Advertising | Advertising is largely based on customer behavior. Marketing strategies aim at tapping the customers' emotions in order to make them feel compelled to buy the product. Psychology of advertising involves the analysis of customer behavior and how promotional techniques change it. This field involves the study of advertising techniques and how they affect market trends. | Psychology of Altruism | Altruism is a selfless concern towards the welfare of others. The psychology of altruism involves the analysis of factors that make an individual selfless. Psychologists believe that altruistic behavior is a part of how we evolved. They say, we are born with this feeling, which, by nature, makes us feel concerned about others. | Psychology of Ambition | Ambition is associated with one's need of achievement. Heinz Kohut developed the psychology of self, which studies the system of ambitions and ideals. The psychology of ambition studies the process by which ambition is generated in an individual and how it dictates the way he/she behaves. | Animal Psychology | This is another interesting field of psychology that deals with the emotional state and behavioral traits of animals. It is believed that animals react to stimuli in a trial and error manner and that their behavior is mostly unintentional. The