Fedex Marketing
Introduction
FedEx a courier company head quartered in Memphis, Tennessee United States. The company was founded in 1970’s for overnight shipping purpose. The company is primarily associated with document shipping and express packs. Basically it is the American association but is expanding otherwise as well.
Target Market
Target market of FedEx includes;
• Embassies and other governmental institutions
• Small business owners and professionals that are in need of professional connections at far off places.
• It would not be an exaggeration anyone who needs to send something anywhere in the world is FedEx market.
Industry Trends
FedEx hold almost 50% shares in United States markets. Basically its establishment is dominated by its competitor UPS as its freight business is uncertain at long term. The progress develops upon world economy and U.S economy trends as these factors determine the package volume. The retirement costs are likely to increase in year 2011 thus burdening the company and lagging it financially. 11.1 % of the operating cost is being consumed by fleet fuel (Bartiromo, 2005).
Marketing Goals
• Major marketing goal of FedEx is to maintain its competitive presence in the minds of the consumers.
• To maintain the timely courier delivery process and to stay in the market for a longer run.
• To rise the weekly targets and orders of the whole company at least by 10% in next 6 months.
• Maintaining the customer base and increasing the new customer ration by 5% in upcoming months.
Marketing Strategies
• To be the fastest service provider company in the courier delivery companies.
• To maintain the logistics and operations of the company smooth and workable to earn big profits.
• To use technological improvements in enhancing the system for clients to track their orders at any time and place.
• Making the services smooth and comfortable for clients that they pay higher prices happily for such fine courier services.
• To differentiate the
FedEx a courier company head quartered in Memphis, Tennessee United States. The company was founded in 1970’s for overnight shipping purpose. The company is primarily associated with document shipping and express packs. Basically it is the American association but is expanding otherwise as well.
Target Market
Target market of FedEx includes;
• Embassies and other governmental institutions
• Small business owners and professionals that are in need of professional connections at far off places.
• It would not be an exaggeration anyone who needs to send something anywhere in the world is FedEx market.
Industry Trends
FedEx hold almost 50% shares in United States markets. Basically its establishment is dominated by its competitor UPS as its freight business is uncertain at long term. The progress develops upon world economy and U.S economy trends as these factors determine the package volume. The retirement costs are likely to increase in year 2011 thus burdening the company and lagging it financially. 11.1 % of the operating cost is being consumed by fleet fuel (Bartiromo, 2005).
Marketing Goals
• Major marketing goal of FedEx is to maintain its competitive presence in the minds of the consumers.
• To maintain the timely courier delivery process and to stay in the market for a longer run.
• To rise the weekly targets and orders of the whole company at least by 10% in next 6 months.
• Maintaining the customer base and increasing the new customer ration by 5% in upcoming months.
Marketing Strategies
• To be the fastest service provider company in the courier delivery companies.
• To maintain the logistics and operations of the company smooth and workable to earn big profits.
• To use technological improvements in enhancing the system for clients to track their orders at any time and place.
• Making the services smooth and comfortable for clients that they pay higher prices happily for such fine courier services.
• To differentiate the