Explain How A Selected Industry Or Business Operating Internationally Is Affected By Cultural Differences In Business
Explain how a selected industry or business operating internationally is affected by cultural differences
In this task I will explain how electronic industry or business operating internationally is affected by cultural differences. I will provide a clear and substantial explanation of how the electronic industry or business operating internationally is affected by cultural differences. I will use a range of relevant examples will support the explanation, demonstrating extensive research.
Culture is a set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group.
Components of culture
The components of culture are: the attitudes, beliefs, customs, traditions, art, clothing, food, language, …show more content…
what is said is what is meant. Examples include Australia and the Netherlands.
In a high context culture verbal communications tend not to carry a direct message i.e. what is said may not be what is meant. So with a high context culture hidden cultural meaning needs to be considered, as does body language. Examples of a high context cultures include Japan and some Arabic nations. Another example is Sony, as I have shown in the print screen below, Sony use a variety of different languages for their online promotion in order for different language speaking customers to use their online website with ease.
http://www.sony.es/section/home
Religion
A business needs to make sure that their products and services are not offensive, unlawful or distasteful to the local nation. This includes marketing promotion and branding.
For example:
In China in 2007 (which was the year of the pig) all advertising which included pictures of pigs was banned. This was to maintain harmony with the country's Muslim population of around 2%. The ban included pictures of sausages that contained pork, and even advertising that included an animated (cartoon)
In this task I will explain how electronic industry or business operating internationally is affected by cultural differences. I will provide a clear and substantial explanation of how the electronic industry or business operating internationally is affected by cultural differences. I will use a range of relevant examples will support the explanation, demonstrating extensive research.
Culture is a set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group.
Components of culture
The components of culture are: the attitudes, beliefs, customs, traditions, art, clothing, food, language, …show more content…
what is said is what is meant. Examples include Australia and the Netherlands.
In a high context culture verbal communications tend not to carry a direct message i.e. what is said may not be what is meant. So with a high context culture hidden cultural meaning needs to be considered, as does body language. Examples of a high context cultures include Japan and some Arabic nations. Another example is Sony, as I have shown in the print screen below, Sony use a variety of different languages for their online promotion in order for different language speaking customers to use their online website with ease.
http://www.sony.es/section/home
Religion
A business needs to make sure that their products and services are not offensive, unlawful or distasteful to the local nation. This includes marketing promotion and branding.
For example:
In China in 2007 (which was the year of the pig) all advertising which included pictures of pigs was banned. This was to maintain harmony with the country's Muslim population of around 2%. The ban included pictures of sausages that contained pork, and even advertising that included an animated (cartoon)