Directness in Good‐News and Neutral Messages Indirectness in Bad‐News Messages

Satisfactory Essays
Master of Business Administration (Evening)

Directness in Good‐News and Neutral Messages Indirectness in Bad‐News Messages (Chapter 6 & 7)

Submitted to: Course: Course Code:

Ms. Farhana Zaman Managerial Communication EC‐701

zaman_farhana@yahoo.com Batch: Evening MBA‐03

Submitted by: Roll No:

Muhammad Ziaul Hoque ziamcsd@gmail.com EV 13030 39 Registration No: 100 303 130 039 09 March 2013

Chapter 6: Directness in Good News & Neutral Messages Critical Thinking Exercises: 02, Page 144 1. Since this is a formal letter sending to outside of the organization, format was not followed. Particularly writer’s address, date, inside address, complementary close, signed name which are essential component of a letter. 2. Since “Granting a claim for a fax machine received in damaged condition” is good news, the general direct plan should follow. 3. The opening of the message should begin directly stating the adjustment grant and replacement. Whereas writer made some argument seems like avoid responsibility. 4. Writer could express this claim as an incident, likely in more polite way. 5. There are some negative arguments in the body might recall the situation being corrected. 6. The closing part of the message should have some more appropriate friendly comments and goodwill. Critical Thinking Exercises: 03, Page 144 1. The word “Dear” should be used in salutation. This is a very common courtesy widely used in even emails. 2. Since this is a neutral message for some routine enquiry for purchasing a store, the general direct plan should follow. 3. The opening of the message should begin directly stating the objective, might with a specific question or with a request for information 4. The questions should be in structured form. 5. There should have options for the reader for any further clarification.

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