In business report format, evaluate the distribution systems used in delivering goods and services for a selected organisation. Starbucks;
Starbucks is a global coffee company which was founded in Washington in 1971. They sell a variety of products ranging from coffee, tea, pastry and Frappuccino beverages. They operate in 62 countries with over 20,000 branches. To be able to allow the customers have a more enjoyable experience, their coffee beans are grown in Brazil, Colombia and Vietnam, there; the producers make sure high quality beans are produced. The beans are then collected and distributed to the coffee mills where the coffee beans are grinded and roasted so it would be ready to get packaged. This is part of the sorting process of intermediary. Starbucks’ professional coffee tasters may taste up to 800 cups of coffee a day. This will ensure the coffee is up to high standards for it to be able to be sold. To make sure that customers do not get bored of the same drinks and layout, the business has to respond to the customer needs. Starbucks agreed to a partnership with Apple to be able to sell music as part of the coffee house experience. Therefore, when customers come in to buy coffee, they’re also being able to purchase music as well as receiving a card every Monday which allows downloading a particular song for free. Starbucks is aware that more and more people are likely to have an iPhone, therefore when customers purchase coffee, they would happily accept the voucher to be able download free music on iTunes. Furthermore, Starbucks continuously add new flavours to the menu to be able to provide the customers with new unique products especially during festive seasons. For example during autumn/winter seasons, Starbucks launches limited edition coffee flavours. These include pumpkin spice latte, cinnamon and nutmeg. These will attract the customers in coming to the retail store more often for them to be able to try new flavours, but also to...
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