csr of walt disney

Topics: The Walt Disney Company, Walt Disney, American Broadcasting Company Pages: 5 (1084 words) Published: September 22, 2013
CORPORATE SOCIAL RESPONSIBILITY

CSR is about how companies manage the business process to produce an overall positive impact on society Achieving commercial success in ways that honor ethical values & respect people, communities & natural environment

CSR OF WALT DISNEY COMPANY

“ CSR is not a cosmetic, it must be rooted in our values, it must make a difference to the way we do our business” WALT DISNEY CO.

The Walt Disney Company is one of the largest and most well-known corporations practicing Corporate Social Responsibility (CSR) all the way down the line in their business model.

As the largest media and entertainment conglomerate in the world, and aside from its constant “Imagineering”, Disney has a tremendous responsibility to give back to those who have helped it become the powerhouse that it is today.

Volunteerism is a major focus for Disney, offering free tickets to a million people in exchange for a day of volunteer service from an organization of their choice. This encouraged over one million people in the United States to commit to service efforts to volunteer in their communities.

The environment continues to be at the forefront of what Disney strives to protect. Their goal is to benefit their guests, employees and businesses, while making the Company a desirable place to work through their consumer social responsibility efforts. CSR ACTIVITIES:

Animal rescue effort.
Project green.
Recycling  decreased in solid waste by 28.645 tons.
$230 million contributed to children hospitals , relief funds. $ 1,471,700 to NGO’s over 33 countries  Disney worldwide conservation fund

PROJECT GREEN
The Disney's Friends for Change:
Invites young people to join together to help the environment across four key areas: (a) climate (b) water (c)waste and habitats. "With Disney's Friends for Change, we're empowering kids to tap into the potential that lies within each and every one of them to make a difference," said Bob Iger, president, The Walt Disney Company.

If 500,000 kids participate in Disney Friends for Change & Project Green events, together they can: Prevent approximately 1,00,000 tons of CO2 per year from polluting the air by adjusting their home thermostats.  Save 5 million gallons of water in a single day by reducing shower times.  Prevent 1 million pounds of waste from entering landfills by bringing trash-free lunches for a week.  Create new habitats for local animals by planting 500,000 trees

Disney's New Paper Sourcing and Use Policy

Disney, one of the world’s largest media companies, made a big announcement that can help the company move in a more sustainable direction when it comes to paper sourcing and use.

Disney's new paper sourcing and use policy is an encouraging step towards better forest management and environmental stewardship.

According to the policy, Disney will minimize paper consumption in its day-to-day operations and increase the recovery of used paper and packaging for recycling.

Disney commits to maximize the use of paper made from wood sourced from sustainably managed forests, and maximize the use of paper products processed without chlorine or chlorine compounds.
Eliminate the use of paper made from “unwanted” raw materials

Illegally-harvested wood.
Wood from high conservation value areas that are being degraded by poor land use practices. Wood harvested in violation of internationally accepted instruments and treaties that protect the rights of indigenous or forest-dependent peoples. Wood from areas that have been converted from natural forests to forest plantations or other land uses. Wood from plantations using genetically modified trees.

Disney Worldwide Conservation Fund

Established in 1995 on Earth Day (April 22) & to date has contributed more than $20 million to conservation efforts worldwide.

In 2012: DWCF—and Disney guests—supported 80 projects with annual...
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