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Crown Furniture

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Crown Furniture
TABLE OF CONTENT 1. WHY CHOOSING CROWN FURNITURE? -------------------------------------------------- 2 2. COMPANY HISTORY ---------------------------------------------------------------------------- 2 3. MAIN OBJECTIVES & GROWING PLANS -------------------------------------------------- 2 4. KEY STRATEGIC ASSET TO CROWN FURNITURE SUCCESS ----------------------- 3 5. CROWN FURNITURE’S PRODUCTS HAVE COVERED --------------------------------- 3 6. HQ MANAGER’S & OUTLET MANAGER’S BACKGROUND -------------------------- 4 7. SALES FORCE STRATEGY --------------------------------------------------------------------- 4 8. SALES TARGET FOR EMPLOYEES ---------------------------------------------------------- 4 9. TRANING PROGRAM --------------------------------------------------------------------------- 5 10. RESPONSIBILITY --------------------------------------------------------------------------------- 5 11. CUSTOMER RELATIONSHIP ------------------------------------------------------------------ 6 12. CRITICISM ----------------------------------------------------------------------------------------- 6 13. REFERENCES -------------------------------------------------------------------------------------- 7

WHY CHOOSING CROWN FURNITURE?
CROWN FURNITURE was established for 20 years which is from 1990 with the objective of producing Functional, Modern, Contemporary, Affordable, and High Quality products. Crown Furniture produce Audio Visual Rack with State-of-The Art production facilities giving consumer the Best Product at the most affordable prices with taste of Luxury and Style while adding Comfortable and Convenience to the utilization of customer’s equipments.
COMPANY HISTORY
Crown Furniture is the brand of BJ Cabinet Enterprise Sdn. Bhd. which is founded by AZ Klang Home Décor Sdn. Bhd. Crown Furniture establish retail outlet in Klang with their first or origin territories since 2004.
MAIN OBJECTIVES &


References: 1. Sales Management- Concepts and Cases-Tenth Edition, William L. Cron & Thomas E. Decarlo, John Wiley & Sons Inc. 2010.
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