Cross Cultural Influence of Global Business

Topics: Organizational culture, Culture, Globalization Pages: 11 (3196 words) Published: September 24, 2010
| Cross cultural influence of global business | |  | |Contents | |1. Introduction | |2. Reed Elsevier | |3. The emergence of a company culture | |4. Products of a company culture | |5. Transference of a company culture | |6. Leadership and Structure | |7. Types of corporate culture | |8. Analysis of values | |9. Future projection | |10. Conclusion | |11. Bibliography | | | |1.0 Introduction | |Culture is a term that encompasses areas of human activity and interest. It is ‘The integration pattern of human behaviour that includes thoughts, communications, actions, customs, beliefs, values and | |institutions of a race, ethnic, religious or social group.’1 | |If cultural settings are misunderstood or ignored in different regions, then the risk of failure to a business is enormous. In this age of the...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Cross cultural management Essay
  • Cross Cultural in Global Business Essay
  • Essay on Csr and Cross Cultural Influence
  • Cross-Cultural Business Communication Essay
  • Essay on Introduction to Cross-Cultural Psychology
  • Introduction to Cross Cultural Psych Essay
  • Global Business Cultural Analysis Essay

Become a StudyMode Member

Sign Up - It's Free