Critical Report of Bmw Social Performance
Unit Title: Communications in Business 100
Assessment: Critical Essay
Company: BMW AG
Essay Title: Social Responsibility of Recall
Student Name: Li Fuzhe
Student Number: 14726251
Student Email Address: lifz_1988@sina.com
Semester: 1 2011
Campus: Bentley
Tutor’s Name: Bernal Juan
Tutorial Day and Time: Tuesday 10 a.m—12 a.m.
Introduction
BMW AG, founded in 1916, is a premium automobile and manufacturing company. It was an aircraft factory before. In 1923, first BMW motorcycle was produced. Five years later, BMW acquired Essen that Hector car factory, and start the production of cars. Now days, BMW is famous for its performance and luxury vehicles.
To fulfill its social responsibility, BMW keep trying to design less-polluting cars to protect the environment. They developed high technologies like electric and hybrid power (Grahl, C, 2006). All these effort made BMW an environmentally friendly company (Bird, J and Walker, M, 2005).
The case against BMW
Overpriced
Although BMW is one of the best automobile companies of the world, it still has some problems that make it unsatisfactory (Pankaj Doval, 2011). For example, the overpriced of vehicles. It has very high price much more than others no matter vehicles and components. It always makes people in trouble. Why should we pay much more than other cars, even 2 or 3 times on the components? Many people think it’s quite unreasonable, because they will have to be inflicted on the high price. This phenomenon in China is much serious. Why BMW in China is so much more expensive than Canadian and Australian price? I have compared BMW website in China, Australia and Canada. All the BMW in China cost nearly twice as much as Canadian and Australian price after exchange the currency. According to the price list on the websites, if a BMW 1 series cost 46000 Canadian dollars in Canada it would cost 92000 Canadian dollars in China (Price and Promotion,
Assessment: Critical Essay
Company: BMW AG
Essay Title: Social Responsibility of Recall
Student Name: Li Fuzhe
Student Number: 14726251
Student Email Address: lifz_1988@sina.com
Semester: 1 2011
Campus: Bentley
Tutor’s Name: Bernal Juan
Tutorial Day and Time: Tuesday 10 a.m—12 a.m.
Introduction
BMW AG, founded in 1916, is a premium automobile and manufacturing company. It was an aircraft factory before. In 1923, first BMW motorcycle was produced. Five years later, BMW acquired Essen that Hector car factory, and start the production of cars. Now days, BMW is famous for its performance and luxury vehicles.
To fulfill its social responsibility, BMW keep trying to design less-polluting cars to protect the environment. They developed high technologies like electric and hybrid power (Grahl, C, 2006). All these effort made BMW an environmentally friendly company (Bird, J and Walker, M, 2005).
The case against BMW
Overpriced
Although BMW is one of the best automobile companies of the world, it still has some problems that make it unsatisfactory (Pankaj Doval, 2011). For example, the overpriced of vehicles. It has very high price much more than others no matter vehicles and components. It always makes people in trouble. Why should we pay much more than other cars, even 2 or 3 times on the components? Many people think it’s quite unreasonable, because they will have to be inflicted on the high price. This phenomenon in China is much serious. Why BMW in China is so much more expensive than Canadian and Australian price? I have compared BMW website in China, Australia and Canada. All the BMW in China cost nearly twice as much as Canadian and Australian price after exchange the currency. According to the price list on the websites, if a BMW 1 series cost 46000 Canadian dollars in Canada it would cost 92000 Canadian dollars in China (Price and Promotion,