Critical Analysis Mission adn Vision: Acusis, LLC, AUF, Starbucks

Topics: Strategic planning, Coffee, Angeles City Pages: 5 (1149 words) Published: February 14, 2015
Critical Analysis of Mission Vision Statement of 2 companies (1 local and 1 international)

INTERNATIONAL COMPANY:
ACUSIS
4 Smithfield Street 
Pittsburgh, PA 15222-2222

Acusis is a medical transcription company with head office in Pittsburgh, PA. The company offers customized medical transcription services, tailored to the client’s needs. The Vision of the Company is: Acusis is committed to absolute dominance in market share and profitability To achieve this Vision, the company’s mission is to: Constantly Deliver: World-Class Customer Satisfaction with Competitive Quality, TAT and pricing via our commitment to Superior Business Processes and Technology while maintaining the lowest possible Cost Per Unit

Having driven by their passion for continuous customer satisfaction, Acusis with its skilled programmers and technical staff come up with their own software, which is user friendly, easy to use and a 24 hours support system. In order to dominate the existing market and accommodate the bulk of jobs, Acusis have offices across the United States, as well as India and the Philippines. Acusis also has thousands of homebased workers to ensure 24 hour service to its client, meeting the required Turn-Around-Time. The company’s vision is very short and direct to the point. Reading through the lines, the goal of the company is concrete that is to dominate the market and be profitable. Unlike other company’s mission and vision statement, their words are succinct and direct to the point. Though to others, this vision statement sound to be ambitious and very ambiguous to attain, but let’s face it, all business has but one goal, and that is to be profitable. To achieve this, Acusis from initial design to the execution of services demonstrates a distinctive edge. Their proactive business approach coupled with state-of-the-art software which they themselves developed, offers world-class service reducing the cost thus ensuring the lowest possible pricing of services. The company’s mission statement has the same qualities as with its vision, a short, concise and goal oriented. It sums up on how the company will be number 1 in their field and that is by offering affordable services, without sacrificing the quality and by meeting-up the client’s deadline. Thus their goal is clearly implied.

INTERNATIONAL COMPANY:
Starbucks Coffee
VISION:
OUR MISSION
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.  
CORPORATE VALUES:
With our partners, our coffee and our customers at our core, we live these values: Creating a culture of warmth and belonging, where everyone is welcome. Acting with courage, challenging the status quo and finding new ways to grow our company and each other. Being present, connecting with transparency, dignity and respect. Delivering our very best in all we do, holding ourselves accountable for results. We are performance driven, through the lens of humanity

Starbucks’ has a unique and creative style of combining its Mission and Vision Statement into a single, simple and yet very meaningful statement. The main content of Starbucks mission/vision statement is clear, concise, and direct for the target audience.

Starbucks’ combined Mission and Vision statement can be broken down into several KEY elements which are as follows: Coffee – It is always the passion of Starbucks to provide the highest quality products and services, and coupled up with hard work to maintain and improve that. Partners – all the staff of Starbucks are considered as partners because they all share a passion to create a place where everyone is treated to a standard that includes respect and dignity. Customers – Human connection is one of the main focus of Starbucks. Starbucks holds customer satisfaction through quality-made beverages and undefeated services. Stores – The Starbucks mission statement also focuses on making their stores a “haven” for people to go to...
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