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Achieving Competitive Advantage with
Information Systems
Lecture Note 003
TIM50, 2012 Autumn

Announcements
1. HW # 1 due Next Thursday paper or electronic submission(Web page)
2. Business Paper Preferences , Due 10-11-2012(Web Page)
3. Computer Lab Hour(if you know Microsoft Access, You may not attend)
Date Time : Oct 10 and 11 : 08:00 -09:30 PM
Location: Baskin Engineering Building Room 109
Instructor: TAs.
* Due to space limit: you should arrange Date and time(All class are same)

Class Objectives
• What is Competitive Advantages
• Porter’s competitive forces model
• Companies develop competitive strategies using information systems
• The value chain and value web models, strategic information system applications
• synergies, core competencies, and networkbased strategies to achieve competitive advantage? • Competing on a global scale
• Quality enhance competitive advantage
• Evaluate the role of business process management (BPM),
• Enhancing competitiveness.

Functions on Competitive Advantages(CA)
Competitive Advantages
Porter’s C A
Model

Competitive Advantages
Strategies with I S
IT

Quality Control

Value Chains

BPM

New
Enhanced Business

Global Business

Achieving Competitive Advantage; Case Study
Verizon or AT&T: Which Company Has the Best Digital
Strategy?

Cutting-edge technologies like the iPhone and fiber-optic networks offer Verizon and
AT&T opportunities to gain an edge.
Illustrates digital technology’s role in gaining and maintaining a competitive advantage And what about substitute providers like cable companies and Wi-Max (wide area
Wi-Fi)?

Verizon or AT&T: Which Company Has the
Best Digital Strategy?

Verizon(FIOS) or AT&T(I Phone)

Apple’s iTunes: Music’s New Gatekeeper

Problem: Taking advantage of opportunities from new and disruptive technology, staying ahead of traditional competitors.
Solutions: Launched iPod and set up iTunes
Music Store to create a
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