Establishing a credible character is especially important when it comes to character. It would be impossible to persuade a colleague or customer if one's credibility was damaged from a previous experience. One way to partially restore that credibility would be to apologize for any mistakes that have been made. Again, credibility is a necessity when it comes to persuasion messages. The ultimate goal of a persuasion message is to influence a person to believe in the same idea as you. Weak credibility typically means that you are untrustworthy which would affect your ability to change a person's perception. Additionally, it is important to strongly development your idea before sharing the message. A speaker is more likely to persuade an audience
