Consumer Electronics Industry Analysis

Topics: Strategic management, Marketing, Management Pages: 3 (370 words) Published: August 11, 2011
1. Executive Summary

This paper explores the Consumer Electronics industry’s Flat Panel Display (FDP) Television category with use of macro-analytical models such as the PEST and Five Forces, as well as fundamental frameworks for strategic analysis such as SWOT and Value Chain. The general findings of the study, while focusing on the overall industry-category’s present and strategic state and concerns, shall specifically highlight items pertaining to technology marketing and commercialization. Subsequently, recommendations and critical success factors are provided.

2. Table of Contents

3. Purpose of the Study

This paper intends to look into the Consumer Electronics industry’s Flat Panel Display (FDP) Television, evaluate and analyze its current capabilities and limitations; and identify the core immediate and long-term concerns.

Moreover, a set of tactical and strategic recommendations shall be provided at the end of the study, with technology marketing and commercialization as focal areas of consideration.

4. Scope and Delimitation
For the purpose of more depth than breadth in analysis, the group delimits the scope of focus on the Flat Panel Display (FDP) Television segment of the Consumer Electronics industry. 5. Methodologies

This paper utilizes the following frameworks:
5.1. PEST Analysis – This shall look into the industry’s macro – political, social, economic and technology – fundamentals; also, 5.2. Porter’s Value Chain – This shall determine the collective key supply and demand areas of the industry, and as to how they currently perform; 5.3. Porter’s Five Forces – Which shall look into several threats to (external), and within (internal) the industry; and, 5.4. SWOT Analysis – The analysis from the above frameworks shall then be summarized into a set of industry strengths and weaknesses. Areas of opportunities that the industry can take advantage of moving forward; as well as threats that it can neutralize shall also be...

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