Consumer Behavior Analysis on Hsbc Bank
Contents
Focus On Consume 2
Consumer Behavior in service 2
Search Quality: 3
Experience quality: 4
Customer Expectation of service 5
Customer Perception of Service 7
Customer Satisfaction: 7
Role of Influence 8
Appendix 10
Focus On Consume
Service industry is a kind of industry where one can get the customer reaction almost immediately after the purchase is done. That’s why it’s very much important for companies who are involve in this industry to have a distinct focus on their customers. Banking is a kind of service that people tend to use almost every day. It is the most prominent service in the service sector and along with that it is the most used service in almost all over the world. Like any other banks HSBC also have a distinct focus on their customers. One can easily find out that how much they are focused on their customers once they learn about their mission statement “World’s Local Bank”. Form this statement we find out they tends to be the bank which will be operated in almost all over the world with is true. Today we see HSBC has its branches in almost all the prominent cities and countries. And in every country they try to provide customized services to their customers. For example recently HSBC has a Islamic Banking services named “AMANAH” in Bangladesh and also in almost all Muslim countries where they operate their business. It’s not only the product category but they also customize their promotional activity regarding the culture of the host country. For example if you search for the advertisement of HSBC on internet you will see they have different advertisement for different countries. So that shows the level of focus that HSBC tends to give on their customers.
Consumer Behavior in service
As Banking is a service oriented business its consumer behavior is very much different from any other businesses. Consumer behavior in service in
Focus On Consume 2
Consumer Behavior in service 2
Search Quality: 3
Experience quality: 4
Customer Expectation of service 5
Customer Perception of Service 7
Customer Satisfaction: 7
Role of Influence 8
Appendix 10
Focus On Consume
Service industry is a kind of industry where one can get the customer reaction almost immediately after the purchase is done. That’s why it’s very much important for companies who are involve in this industry to have a distinct focus on their customers. Banking is a kind of service that people tend to use almost every day. It is the most prominent service in the service sector and along with that it is the most used service in almost all over the world. Like any other banks HSBC also have a distinct focus on their customers. One can easily find out that how much they are focused on their customers once they learn about their mission statement “World’s Local Bank”. Form this statement we find out they tends to be the bank which will be operated in almost all over the world with is true. Today we see HSBC has its branches in almost all the prominent cities and countries. And in every country they try to provide customized services to their customers. For example recently HSBC has a Islamic Banking services named “AMANAH” in Bangladesh and also in almost all Muslim countries where they operate their business. It’s not only the product category but they also customize their promotional activity regarding the culture of the host country. For example if you search for the advertisement of HSBC on internet you will see they have different advertisement for different countries. So that shows the level of focus that HSBC tends to give on their customers.
Consumer Behavior in service
As Banking is a service oriented business its consumer behavior is very much different from any other businesses. Consumer behavior in service in