Concept, Definition, Need, and Dimension of Management Strategy
Group No. 2 :
MBA 3rd Semester
Strategic Management
Agenda to Discuss:
1) Concept, Definition, Need and Dimension of Strategy
2) Strategy planning and Strategy Decision making and process
3) Strategic intent
4) Knowledge management strategy
Submitted to: Submitted by:
Dr. Bhagvan Singh Prakriti sood Shantanu Raj Ankit Jamwal Vinod Kumar (G.Leader) PRAKRITI SOOD (CUHP12MBA76)
Topic:
Concept, definition, need and Dimension of strategy.
Concept of strategy
Igor Ansoff, known as the father of strategic management, established the concept of strategy in 1960s.
A strategy can be defined as a plan of action to achieve a set of pre-determined and specific goals.
The word strategy originated from the Greek word “strategos” which means a military general.
The concept of strategy can be made clear by looking at its objectives, which are as follows:
Providing direction and stability to the organisation
Determining long –term goals of the organization
Facilitating the decision –making process
Allocating the resources to various departments, such as marketing, human resource, finance, and operations ,of the organization
Defining the code of conduct that lays down various rules and policies for an organization
Definitions of Strategy:
According to James Brain Quinn “The pattern of plan that integrates an organisation’s major goals, policies and action sequences into a cohesive
MBA 3rd Semester
Strategic Management
Agenda to Discuss:
1) Concept, Definition, Need and Dimension of Strategy
2) Strategy planning and Strategy Decision making and process
3) Strategic intent
4) Knowledge management strategy
Submitted to: Submitted by:
Dr. Bhagvan Singh Prakriti sood Shantanu Raj Ankit Jamwal Vinod Kumar (G.Leader) PRAKRITI SOOD (CUHP12MBA76)
Topic:
Concept, definition, need and Dimension of strategy.
Concept of strategy
Igor Ansoff, known as the father of strategic management, established the concept of strategy in 1960s.
A strategy can be defined as a plan of action to achieve a set of pre-determined and specific goals.
The word strategy originated from the Greek word “strategos” which means a military general.
The concept of strategy can be made clear by looking at its objectives, which are as follows:
Providing direction and stability to the organisation
Determining long –term goals of the organization
Facilitating the decision –making process
Allocating the resources to various departments, such as marketing, human resource, finance, and operations ,of the organization
Defining the code of conduct that lays down various rules and policies for an organization
Definitions of Strategy:
According to James Brain Quinn “The pattern of plan that integrates an organisation’s major goals, policies and action sequences into a cohesive