Company Analysis of NUMICO
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Company analysis of NUMICO
NUMICO came into existence in the year 1896 when Mr Martinus van der Hagen secured all rights of a formula for infant milk from cow’s milk. His operation was based in The Hague in The Netherlands. In 20th century company changed the named to Nutricia but in the year 1997 when company received the designation ‘Royal’ then its name changed to NUMICO NV.
Recent Past of NUMICO:
Strategic Corporate Development History
For nearly 5 decades NUMICO worked with corporate strategy of trying to build themselves on only one baby product with limited exports. In 1946 company introduced another product but in the local market only. NUMICO for a long time tried to develop the new strategy after their first initial success in 19th century. Launching new product was not a brilliant idea though it was a sustainable decision. Usually companies spend millions of dollar developing the product and this would take some years to recover.
As product development was not enough to grow in multiple folds so company made many acquisitions in different geographies. The result at the end of year 2006 was NUMICO’s presence in more than 100 countries with plethora of products to sell. Products were bifurcated among different divisions like clinical nutritional products went under brands such as Nutrison, peptisorb etc. Revenue and profit margin both increased because of acquisition.
Acquisitions can get a limited and desired level of success and to keep growing even NUMICO invested heavily in research & development. Strategic alliance with industry giants, universities and government helped NUMICO’s cause. Research & development wing of NUMICO attracted the best and on a regular basis filed for the patents.
NUMICO Acquisition strategy in 1998, 1999 & 2000
To exploit linkages between the organisation and its environment NUMICO adopted ‘Medical Platform Marketing’. NUMICO moved from supermarket shelves to practitioner’s clinics.
Company analysis of NUMICO
NUMICO came into existence in the year 1896 when Mr Martinus van der Hagen secured all rights of a formula for infant milk from cow’s milk. His operation was based in The Hague in The Netherlands. In 20th century company changed the named to Nutricia but in the year 1997 when company received the designation ‘Royal’ then its name changed to NUMICO NV.
Recent Past of NUMICO:
Strategic Corporate Development History
For nearly 5 decades NUMICO worked with corporate strategy of trying to build themselves on only one baby product with limited exports. In 1946 company introduced another product but in the local market only. NUMICO for a long time tried to develop the new strategy after their first initial success in 19th century. Launching new product was not a brilliant idea though it was a sustainable decision. Usually companies spend millions of dollar developing the product and this would take some years to recover.
As product development was not enough to grow in multiple folds so company made many acquisitions in different geographies. The result at the end of year 2006 was NUMICO’s presence in more than 100 countries with plethora of products to sell. Products were bifurcated among different divisions like clinical nutritional products went under brands such as Nutrison, peptisorb etc. Revenue and profit margin both increased because of acquisition.
Acquisitions can get a limited and desired level of success and to keep growing even NUMICO invested heavily in research & development. Strategic alliance with industry giants, universities and government helped NUMICO’s cause. Research & development wing of NUMICO attracted the best and on a regular basis filed for the patents.
NUMICO Acquisition strategy in 1998, 1999 & 2000
To exploit linkages between the organisation and its environment NUMICO adopted ‘Medical Platform Marketing’. NUMICO moved from supermarket shelves to practitioner’s clinics.