Cold Stone Creamery

Powerful Essays
Topics: Ice cream
Introduction
Our team has chosen to research the franchising of Cold Stone Creamery. The first thing that we had to do was find out what franchising really was. We all had a basic understanding of what franchising was and to become a franchisee, but after further research we realized there was a lot more that we didn 't know. We researched everything we could about Cold Stone Creamery. We conducted a survey to find out if Cold Stone really was everyone 's favorite ice cream place. We found out the mission and the vision that Cold Stone Creamery has for their company and all of their franchised stores. One of the most important parts was to find out the history of the business and how it all got started. We had then researched about what the initial investment would be if you were to open your own Cold Stone Creamery. We picked out what would make your store a successful one. One of our group members had the chance to interview an owner and operator of a Cold Stone Creamery in California. This is very important to the research because it is a primary source and he was able to give us a better understanding of what it takes to run your own franchise. After reading this, we hope that you have a better understanding of what a franchise is and why Cold Stone Creamery stands alone as the fastest growing super-premium ice cream concept in the country.

Franchising Franchising is the right to own and operate a business using the name, trademark and system developed by the franchisor. "Franchising is not a business but rather a method of doing business." When you buy a franchise you are buying only what is written into the franchise agreement (Rust 6). A franchising agreement is a contractual agreement between two parties in which one party, the franchisee, pays the other party, the franchisor, for the right to sell the franchisor 's product and/or the right to use its trademarks and business format in a given location for a specified period of time

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