Cola and Pepsi Company

Topics: PepsiCo, Pepsi / Pages: 75 (18522 words) / Published: Feb 17th, 2013
CONTENTS
Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings 4.3 Suggestions 4.4 Conclusion APPENDIX BIBLIOGRAPHY 72 75 77 79 81 85 Title Page No 2 3 7 8 9 11 12 13 23 25 38 41 44 48 49 50 51

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1.1 INTRODUCTION
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Today many new companies are coming in to existence and because of this the competition is also growing rapidly. Because of this reason they have to compete with their competitors constantly. In some industries the new companies may not come in to existence but the competition between the existing companies is growing more and more. The soft drink industry is mainly suffering with this particular problem. The Companies have to continuously compete with their competitors to get good market share and good profits. To face their competitors they have to know their position and the competitor’s position in the market. For this, the Company’s will compare itself with their competitor that means they will do the comparative analysis in all aspects. “Item by Item comparison of two or more comparable alternatives, processes, products, qualifications, set of data and systems etc. in accounting for, for example changes in a financial statement’s items over several accounting period may be presented together to detect the emerging trends in the firm’s operations and results”. ----- Business Dectionary.com From this we can understand that Comparative analysis means the comparison between the similar things (products, place, technologies, living beings and etc.) regarding the features, nature, functions, behavior, SWOT, and

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