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Coke vs Pepsi

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Coke vs Pepsi
Marketing Strategy Analysis of Coca-Cola and Pepsi Cola Two famous beverage companies exist in the market today, Coca-Cola and Pepsi Cola. Each competes intensely to distribute their beverage and food products to a global market for higher profits for the last several generations. In the free market, it can be difficult to determine which company uses the best practices in their marketing strategy as both use similar strategies to expand their local and global markets. In this paper the subjects to describe are the products, prices variations, target demographics, promotion mix, sales, relationship building strategies, unfair predatory marketing, technology, and marketing campaign successes and failures for Coca-Cola and Pepsi Cola.
Product
Both Coca-Cola and Pepsi Cola offer a variety of drinks and brands. Pepsi offers brands such as Starbucks, Sobe, Ocean Spray, Aquafina, and Lipton, to name a few. Coca-Cola has a list from A to Z on their website including well-known brands such as A & W, Dasani, Dannon, Minute Maid, Nestea, and PowerAde. Each company primarily sells the basic products listed below.
Coca-Cola
• Energy drinks • Juice and juice drinks • Soft drinks • Sports drinks • Tea • Coffee • Water (Coca-Cola Company, 2011).
Pepsi
• Waters • Soft drinks • Energy drinks • Ready to drink teas • Juice and juice drinks • Dairy-based drinks • Ready to drink coffees • Sports drinks
(PepsiCo, 2011, p. 1).
Price Variation No substantial price variation occurs between Coca-Cola and Pepsi Products. The difference is derived from the volume of sales and what demographics prefer Coke over Pepsi products. One can enter any grocery store and find Coca-Cola products on sale one week, and the next week Pepsi products on sale. One could essential visit one supermarket and discover Coke on sale and walk into a different supermarket and find Pepsi on sale on the same


References: Coca-Cola. (2011). Live positively: Our commitment to making a positive difference in the world (Sustainability). Retrieved from The Coca-Cola Company: http://www.thecoca-colacompany.com/citizenship/index.html CSPI News Release. (1998). Soft drinks undermining Americans’ health: Teens consuming twice as much liquid candy’ as milk. Retrieved June 24, 2011, from http://www.cspinet.org/new/soda_10_21_98.htm Customer U (2009). Lessons learned and how it relates to your business. Retrieved June 22, 2011, from http://customeru.wordpress.com/2009/01/20/the-pepsi-challenge-lessons-learned-how-it-relates-to-your-business/ Gabriel, P. (2009, February 18). Branding: Slogan wars between coke and pepsi [Web log message]. Retrieved from http://abduzeedo.com/branding-slogan-wars-between-coke-and-pepsi Pearson Education System. (n.d). Battle of the beverages. Retrieved from http://wps.pearsoned.ca/wps/media/objects/4065/4162629/ch02_supp_cases.pdf PepsiCo. (n.d). Performance with purpose: Pepsico foundation. Retrieved from http://www.pepsico.com/Purpose/PepsiCo-Foundation.html
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