Coca Cola History

Topics: Coca-Cola, The Coca-Cola Company, Diet Coke Pages: 5 (1412 words) Published: July 9, 2013
Coca Cola Introduction:
1. History of Coca-Cola
a. International
* 1886 – 1892: Atlanta Beginnings
John Pemberton, an Atlanta pharmacist, stirred up a fragrant, caramel-colored liquid and carried it to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special. Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola®. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day.   1888-1891, Asa Griggs Candler, Atlanta businessman, secured rights to the business for a total of about $2,300. Candler would become the Company's first president, and the first to bring real vision to the business and the brand. * 1893 – 1904: Beyond Atlanta

Asa G. Candler transformed Coca-Cola from an invention into a business with successfully aggressive promotion. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles.   In 1899, two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead, secured exclusive rights from Candler to bottle and sell the beverage – a new way to enjoy syrup.   * 1905 – 1918: A Unique design

The Company decided to create a distinctive bottle shape to assure people of getting a real Coca-Cola. In 1916, The Root Glass Company of Terre Haute began manufacturing the famous contour bottle which remains the signature shape of Coca-Cola today. This original design shows the fact that, even in the dark, you could identify the genuine article.   * 1919 – 1940: The Woodruff Legacy

In 1923, Robert Woodruff purchased the Company from Asa Candler and became the Company president. Woodruff led the expansion of Coca-Cola overseas and in 1928 introduced Coca-Cola to the Olympic Games for the first time at the 1928 Amsterdam Olympics. Woodruff pushed development and distribution of the six-pack, the open top cooler, and many other innovations that made it easier for people to drink Coca-Cola at home or away. This new thinking made Coca-Cola not just a huge success, but a big part of people's lives. * 1960 – 1981: A World of Customers

After 70 years of success with one brand, Coca-Cola®, the Company decided to expand with new flavors: Fanta®, originally developed in the 1940s and introduced in the 1950s; Sprite® followed in 1961, with TAB® in 1963 and Fresca® in 1966. In 1960, The Coca-Cola Company acquired The Minute Maid Company, adding an entirely new line of business -- juices -- to the Company. The Company's presence worldwide was growing rapidly, and found a home in more and more places: Cambodia, Montserrat, Paraguay, Macau, Turkey and more.   In 1978, The Coca-Cola Company was selected as the only Company allowed to sell packaged cold drinks in the People's Republic of China. * 1982 – 1989: Diet Coke

In 1981, Roberto C. Goizueta - Chairman of The Board of Directors and CEO of The Coca-Cola Company - led the introduction of diet Coke®, the very first extension of the Coca-Cola trademark; within two years, it had become the top low-calorie drink in the world, second in success only to Coca-Cola.   * 2000 – Now: Coca Cola Now

In 1886, Coca-Cola® brought refreshment to patrons of a small Atlanta pharmacy. Now well into its second century, the Company's goal is to provide magic every time someone drinks one of its more than 500 brands. Coca-Cola has fans from Boston to Budapest to Bahrain, drinking brands such as Ambasa, Vegitabeta and Frescolita. In the remotest comers of the globe, you can still find Coca-Cola. b. Vietnam

* 1960: Coca Cola was firstly introduced in Vietnam
* February 1994: Coca Cola re-entered Vietnam market and began long-term business at the asian market. * August 1995: first Joint-Venture between Coca-Cola Indochina and Vinafimex company. * September 1995: another Joint-Venture name Coca Cola Chuong Duong Beverage Company established between Coca Cola and Chuong...
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