Case: K&H Innovations

Topics: Marketing, Management, Strategic management Pages: 2 (396 words) Published: February 12, 2012
1. What do you think of K&H’s Bus Plan & Strategy? Would you change anything? K&H's business plan is a good business plan. It is well-structured and clearly describes this business. The product was described based on different segments. And each segment is analyzed in Business Environment part. It has both short-term and long-term market plans which make their strategy comprehensive and profitable. Furthermore, this plan offers sufficient data and resources in Financial Plan part to enhance its the reliability. However, there also are some points can be improved.

First, for the analysis of consumer market in Business Environment part, although they deeply analyzes speaker market, the market of microphones is hardly discussed which has been mentioned as one of consumer applications in Business Overview part. So I'd like to add this part into this business plan. Second, in the part of Analysis of Competition, they only generally analyze the entry barriers, substitutes, and buyers. It's relatively too broad, so that adding more real examples about direct & potential rivals will be helpful. Third, this plan doesn't have a detailed risk analysis. I would add one as well. Finally, this plan need a conclusion.

2. Pretend you are a potential investor, what questions would you ask? If I were a potential investor, I would ask the following questions: What's your company's core purpose?
What strategies or advantages do you have if a huge competitor? Do you have any potential patents risk? How to deal with that? Do you have other product categories? Or you just have one DVS? How do you keep your company being creative?

Do you have a plan about IPO?
How much money do you need?

3. What would you suggest K&H change in their strategy?
I would suggest that the product's utilities can be limited and only focus on its exclusive feature in order to control cost and risk. And then add new features with the growth of our business. Secondly,...
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