Case Study of Electronic Communications Limited, China

Topics: Culture, China, Culture of China Pages: 7 (4308 words) Published: November 2, 2014
Your analysis of the ECL in China case paper should identify, analyze, and recommend solutions for 3 of the following “problems”: communication and listening skills communication planning at the team level

teams and teambuilding
Relevant cultural issues involved with each "problem" must be included in your analysis, but should not be the entire content of your analysis. Paper: Submitted paper is to be composed of the following sections: Cover Page Table of Contents

Executive Summary (≤1 page in length)
Body of Report:
Problem Identification (no more than one-half page in length) Situation Analysis (3-4 pages total length; use subheading for each problem followed by the analysis of that problem) Problem 1 Problem 2

Problem 3
Recommendations (develop as a Powerpoint slide show* that you would be making to senior management following your analysis of their organizational “problems”; provide your concise presentation of recommendations to resolve all 3 problems using a maximum of 6 slides), for example: Slide 1 = identify the 3 problems and summarize how you analyzed them Slides 2-4 = use one slide per problem for your recommendations Slide 5 = summary References (References used in all sections, including the slides) Executive summary The paper discusses the various challenges faced by ECL in order to take a decision if they should alter their management policies as per the Chinese culture, or implement ECL’s global management policies in China. Method of analysis includes the various facts mentioned in the case study and mapping them to the concepts gained in the semester. Various research papers, journals and articles have also been taken as reference. Results of the fact analyzed showed that there are major cultural differences between the Chinese and Western culture that has raised these issues. The difference in working and communication styles is causing a lot of the challenges that ECL senior management is facing. A cooperative and planned management style is required for a smooth transition of ECL management policy to the Chinese employees. Electronic Communications Ltd. (ECL) is a global leader in providing integrated communications solutions. Like many other multinational organizations, ECL has decided to start business in China due to its attraction towards the “size and diversity of the marketplace”. In order to be successful, ECL should be able to communicate cross-culturally. This has proved to be a challenge, which can turn into a risk if not handled in the proper way. The Management is faced with the question whether to adapt ECL’s management practice to the Chinese culture or implement ECL’s global management policies in China. Sharing of information, thoughts and feelings between two people through speaking, writing or body language is known as communication. Understanding the content of the message, as intended, that is communicated from the sender to the receiver is known as effective communication. In today’s every growing globalized economy, where businesses are not limited by boundaries, one needs to be an effective communicator in order to progress. Communication is not limited to knowledge of a language but the ability to understand the culture beneath the language, the culture that the language reflects. (http://www.up.edu.pe/idiomas/SiteAssets/Lists/NOT_Noticia/NewForm/Article%20about%20cultural%20differences.pdf) The case study described by Mary Ho talks about the same issue. Electronic Communications Ltd. (ECL) is a global leader in providing integrated communications solutions. Like many other multinational organizations, ECL has decided to start business in China due to its attraction towards the “size and diversity of the marketplace”. In order to be successful, ECL should be able to communicate cross-culturally. This has proved to be a challenge, which can turn into a risk if not handled in the proper way. The Management is faced with the question whether to...

References: Boonthanapibul, C (2010). Doing Business in China: Cultural Factors, Start-up Concerns, and Professional Development. Retrieved from http://www.bu.ac.th/knowledgecenter /executive_journal/july_sep_10/pdf/aw26.pdf
Eggerstedt, M.D.L (n.d.). Can business be affected by cultural differences? Retrieved from www.up.edu.pe/.../Article%20about%20cultural%20differences.pdf‎ Gallo, F.T (2008). Business Leadership In China: How to Blend Best Western Practices with Chinese Wisdom.
Yuan, W (2009). Effectiveness of Communication between American and Chinese Employees in Multinational Organizations in China. Retrieved from http://www.uri.edu/iaics/ content/2009v18n1/13%20Wenli%20Yuan.pdf
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Electronic Commerce-Case Study Essay
  • Internet Communication Case Study Essay
  • Harrod's: Business Communication Case Study Research Paper
  • Levendary China Case Study Essay
  • Essay about Communication Case Study
  • case study Essay
  • Case Study Essay
  • case study Essay

Become a StudyMode Member

Sign Up - It's Free