Case Study Labelle Management

Case Study Labelle Management In today’s world of business, companies of the same industry are so abundant that the competition could damage a business’s financial health. To avoid this situation, companies use a strategy called Marketing Segmentation. This process consists of separating the market into four sub sectors to more efficiently target a specific group of people. These four sections are; Demographics, Geographics, Psychographics, and Behavioristics. Based out of Mt. Pleasant, Michigan, Labelle Management was forced into creating new venues targeting a variety of people with different wants and needs after McDonald’s came to town. Due to the fact that all of Labelle Management’s are located in Mt. Pleasant, they all fall under the same geographic. Geographics separated customers based on their physical location given that people of the same area typically share similar needs and wants. Mt. Pleasant is home to Central Michigan University, classifying it as a college town. Labelle Management, therefore, emphasizes its sales to the whopping seventeen thousand student body, along with the local townspeople and their families. There are many demographic-related bases for segmenting a market such as age, gender, occupation, ethnicity, and education. Labelle Management’s, Pixies, is a fast food restaurant that targets college students and moms on-the-go. They also cater for athletic groups, sororities, and fraternities. Another restaurant is Labelle’s, Bennigan’s, which possesses an old Irish pub atmosphere, focuses more on business people and older college students due to their upscale environment. These two businesses demonstrate how businesses vary depending on their target market. When taking the psychographics approach, the business segments a market depending on their attitudes, personality, and lifestyle. Ponderosa Stake House targets ones who are looking for a large amount of food for low prices, simplicity, and a place to take a large group.