Case Study – 3M optical systems

Topics: Economics, Management, Risk Pages: 2 (627 words) Published: August 24, 2013
Hiroki Ouchi (ID:01399078)
Week 7 Assignment (Case Study – 3M optical systems)

1. Consideration from the point of view of Andy Wong First of all, if I were Andy Wong, I would approve the expenditure plan in order to challenge the latest computer privacy screens again. That is why there are mainly three reasons. (1) First, I think we have some advantages to succeed in this new market. For example, we have two strong distribution channels, like COSD and DSMD. Or we can utilize various specialists who work for 3M and have variety of technical knowledge; actually they have combined their expertise to create innovations in product development. (2) Secondly, the report that electricity-conducting coatings in privacy filters take away harmful electromagnetic irradiation mostly would be positive for these products. We would be able to run strong sales promotions emphasizing this advantage. (3) Third, we will have a much better potential to win first place in this large and untapped market because there is no strong competitor more advantageous. I think it is very important that the company obtains top share and become market leader in light of influence on the market. Of course, someone would show disapproval about our re-challenging. They may exclaim that we should withdraw such a project with two failures according to our retreat rule, or point out that we are not sure whether we can product privacy screen filters economically. There may be someone who suggests we need to focus on other project with the possibility to become a huge business, not privacy filter project, or it might be a good idea to change sales strategy from high risk high return to low risk low return. But one of the most important things for the leader is to respect member and team challenge or motivation. I am not debating the fact that the approach they are proposing will help us increase our performance in the short run; what I am worried about is the long term and whether this is the project...
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