Cango: Strategic Management and Online Gaming

Topics: Strategic management, Strategic planning, Management Pages: 3 (775 words) Published: October 17, 2012
Senior Project

For the week 2 Team report you are to list 6 issues facing CanGo that you gleaned from the week 1 and 2 videos. They should be prioritized in order of importance. They should be numbered. The team must then come up with an actionable recommendation for each of the issues found. These should also be numbered.

1. CanGo does not have a a concise vision or mission statement that defines who they are as a company.
Solution: CanGo needs to find out what market they want to be in and also figure out what market they want to be in, and where they see themselves going as a company and what values they have.

2. CanGo did not approach the strategic planning correctly for the online gaming. They discussed going into a new market with no prior knowledge of how the market operates. They also do not have the proper staff to begin the new business venture.

Solution: I think that CanGo should do more research for the online gaming market. I also think that if they decide to go in this new direction that they should outsource some of the work and train some of the people they have on hand to help save costs. Liz needs to sit down and complete all of he steps in the strategic management process, including: SWOT analysis, mission statement, long term goals, implementation, strategic choice, evaluation, revision, and vision statement. Conducting a firm financial analysis of the overall project can prevent and reduce higher costs. Setting short-term and long-term goals will give the team a better outlook on the launch of the online gaming system.

3. Nick’s issue with organization is indicative of a bigger issue; the company does not have a structured approach to scheduling, planning, or reporting progress.
Solution: CanGo lacks organization. There should be a better system for filing information, and a clear understanding of what each individual’s responsibilities within the company are. This way they would have a better...
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