Id : 0703061
The advertising agency is a highly specialized business machine for digesting an
advertiser’s selling problems and producing ideas for increasing his sales, his reputation
and his profits. Its started as a space peddler, buying space in media wholesale and selling
The Marketing Department for any advertising agency is vital and important, and being
an advertising agency the marketing department should be strong enough to grow. The
name of my advertising agency is ADVPRO Advertising Agency; the main focus will be
capturing South Asian Market. All the Businesses which are interested to enter into South
Asian Market are our main focus. The three objectives provide a useful starting point for
setting a firm’s objectives. A business should be Engage in specific activities that will
perform a socially and economically useful function. Develop an organization to carry on
the business and implement its strategies. Earn enough profit to survive.
The main aim of my agency is to create goodwill and profit maximization. ADVPRO
Agency provides strategic marketing services that help our clients consistently
Out perform their competitors. Using a holistic approach, we analyze our client’s needs,
current situation, and future goals. We then apply our proven methodology that ensures
our clients reach that next level of business success. Our services are designed to provide
measurable results, such as increased audiences, increased sales, and increased brand
recognition. Solar Velocity’s broad range of top-quality, professional services focuses on
your needs and guides you to the most effective outlets for communicating your
It’s a tough competition and difficult to survive, because in this business where we can
find several advertising agencies in our neighborhood. US is very unstable market, here
we can find a fair competition, but too many competitors for any product and US has a
market where a new product is new only for 6 months. It’s difficult to survive in such
market, establishment of a business is an easy process, but to sustain for a longer period
is much complicated than what it seems. For an advertising agency the source of income
is services provided to the clients, an agency can charge them with a commission for
which they provide their service with certain percentages.
An important question for any firm or CEO would be what made me establish this firm in
U.S or in particular state. The same question applies to me. The total Indian Population in
U.S is 2.5 million. Indian Population grew 40% from 2000-2007, which is highest for any
community. People are attracted to United States and the reason is better opportunity than
their home country. And what we focus on is to target 2.5 million populations, and
majority of Indian Population residing in a New Jersey, New York, Texas, and
California, so primary focus is to capture this population. So for capturing this all
targeted population we set up our head office in New York and the reason is we can
target our audience easily. And from which we are accessible to all targeted areas like Texas and California. So if customer walks in and if they are interested in targeting more
likely an Indian population in Texas we can provide them a services, we need to be more
mobile to this market where in a starting stage no other agency can be so mobile to
market for an audience in Texas.
Customer Needs + Customer Types + Geographic Area.
In U.S after doing research on Indian population and their existence, we found that there
are many Advertising agencies which their primary focus is to capture Indian Population.
Here, in this market every...
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