Business Bluffing

Topics: Ethics, Ford Pinto, Businessperson Pages: 6 (1628 words) Published: October 5, 2010

My intension with this assignment is to take an in depth look at business bluffing. I want to determine why it takes place and if it is ethical or not. Various people has various perceptions about business bluffing, my plan is to investigate these different perceptions and to form my own.


Bluff: When you deceive someone about something and give them a false impression about it.

Business: Organizations that sells products or provide a service to consumers.

Business bluffing: To deceive someone and get them to buy a product or service from the business by providing them with false information.

People deceive others for the sake of the organization; most people will do anything so that their organization can benefit from it.


Bluffing in business may be ethical. Bluffing (deceiving) in certain situations may be more acceptable than in others. On the other hand, there is a true benefit from a reputation of honesty in business, as well.

While it may be true that the closer a businessman comes to the truth, the more respect he deserves, Carr suggests that most bluffing in business may be regarded simply as game strategy. Similar to bluffing in poker, Carr maintains that this business bluffing does not reflect the morality of the bluffer. Carr maintains that the ethics of business are game ethics, which differ from the ethics of religion or those of private life.

The nature of business is comparable to poker: while both have a large element of chance, the winner in the long run is the individual who plays with steady skill. The ingredients necessary for ultimate victory are the same in both:

*Intimate knowledge of the rules

*Insight into the psychology of the other players

*A bold front

*A considerable amount of self-discipline

*The ability to respond swiftly and effectively to opportunities provided by chance.

Poker has its own special ethics. In contrast to the cheat, the unethical poker player is one, while abiding by the rules of the game, finds ways to put the other players at an unfair disadvantage. Cunning deception and concealment of one's strength and intentions are vital in poker. No one thinks worse of poker on that account and no one should think any worse of the game of business because its standards of right and wrong differ from the prevailing traditions of morality in society.

Most businessmen are not indifferent to ethics in their private lives. Individuals cease to be private citizens in their office lives; rather they become game players who must be guided by a somewhat different set of ethical standards. Business seems to be full of sharp distinctions between its own ethical standards and those of the church. Critics of business are quick to point out actions which they consider unethical, but businessmen know that they are merely playing the business game.

Violations of the ethical ideals of society are common in business, but they are not necessarily violations of business principles. An individual within a company may find it difficult to adjust to the requirements of the business games, especially when he tries to preserve his private ethical standards in situations that call for game strategy. He suffers when he is obliged to carry out company policies that challenge his conception of himself.

The major tests of every move in business are legality and profit. A business executive must...

References: Anon 2003. Profits Before People. Canada & the World Backgrounder; vol. 68, issue 6, May 2003, pp. 24-28.
Sherefkin, R. 2003. Lee Iacocca 's Pinto: A fiery failure; Exploding gas tanks killed and maimed hundreds and wrecked Ford 's reputation. Automotive News, 15 June 2003.
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