Topics: BMW, Automobile, Automotive industry / Pages: 9 (2655 words) / Published: Feb 27th, 2015
Executive Summary

The analysis the marketing strategy of BMW and represent the strategies which makes BMW able to compete with the on- going challenges. The BMW Group has a defined goal to be the leader of the leading automobile companies and rule the industry by winning hearts of its users. It aims at providing premium products and services for individual mobility. BMW is presently compelled to make one of kind items for a specific locale at a point in time, and this is to adapt to tastes and whimsical needs of buyers. To battle this BMW alongside other engine organizations have attempted to utilize a portion of the rising advances to profit, easier expenses and eventually help in diminishing contamination (Madlani & Ulvestad, 2012). BMW have joined this mindset in assembling of three lines of their autos, the new BMW 7series and the extraordinarily anticipated z4 are all anticipated to grasp these natural inviting characteristics, in future enhancement of electric autos and elective fuel sources are, no doubt recognized. BMW can tackle this issue through precisely figured mergers and acquisitions, this permit the organization to increase piece of the pie and entrance and additionally get to officially existing innovation and all other brands.

Table of Content

Executive Summary 1
Introduction 3
A Brief Historical Review 3
Brand image of BMW 5
Ecommerce strategies at BMW 6
Strategic Plan 7
Challenges Faced by BMW 8
Separation 9
Development 9
Rivalry 10
Substitute Products 10
Global Warming 10
Measures Taken For Overcoming these Issues 11
Ecological Challenges 12
Conclusion 12
References 14

BMW is a very reputed company in the automobile companies. All the automobile companies struggle for cost management, production and higher revenues. Volkswagen, GM and Ford use similar components for designing their cars whereas in contrast, it is only BMW that has successfully managed to bring up maximum revenues as compared to its

References: Automative News. (2010, N.D. N.D.). Retrieved from Rising Residuals Encourage Leasing:, BMW Group BMW Group. (2013, N.D. N.D.). Retrieved from Fleischmann, B Innovation Leaders. (2012, N.D. N.D.). Retrieved from Company Profile: Innovation Leaders Jurevicius, O. (2013, Feburary 18). SWOT Analysis of BMW. Retrieved from Strategic Management Insight: Kenney, M., & Florida, R Klier, T., & Rubenstein, J. (2010). The Changing Geography of North American Motor Vehicle Production. Cambridge Journal of Regions,Economy and Society , 335-347. Lewis, P. (1996). How Political Institutions Organize Urban Development. In Shaping Suburbia (pp. 178-197). Pittsburgh,PA: University of Pittsburgh Press. Madlani, J., & Ulvestad, J. C. (2012, October 22). A Fundamental Valuation of BMW Group. Retrieved from Student Theses Sequence:1:

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