Be a Sales Superstar
Be a Sales Superstar
By: Brian Tracy
Dedication This book is dedicated to my dear friend and business partner Ib Moller, a great entrepreneur, a superb sales professional, an excellent executive and a fine person in every way.
Preface This book is for ambitious salespeople who are eager to increase their sales and boost their incomes immediately. It is written for those who are, or intend to be, in the top 10% of their fields in selling. Every idea is aimed at the Sales Superstars of today and tomorrow. Salespeople are primarily motivated by two things: money and status. They want to be paid well and they measure their success by the size of their incomes relative to others. In addition, they want to be recognized and appreciated for their efforts and for their successes. This book will show salespeople how to make quantum leaps in both areas. In my 30-year career in sales, sales management and sales training, I have made thousands of sales calls and read thousands of books, articles, newsletters and research reports on every aspect of selling and sales success. In the coming pages, I will refer to my findings and my personal experience over and over. However, I’m sure you understand that it is not possible to go back over the years to identify every source. The practical, proven methods and techniques in this book are presented very much like a professional sales seminar, starting with the “inner game of selling” and moving through the key skills you need to improve your results, complete with specific action items and a summary. To benefit the most, you should read this book from cover to cover, from beginning to end, exactly as it is written. You can then return to the chapter that will help you the most at the moment. You can then take the specific actions recommended for immediate application in that area. Most salespeople have never been professionally trained in selling. Fully 95% of salespeople can increase their sales with additional knowledge and
By: Brian Tracy
Dedication This book is dedicated to my dear friend and business partner Ib Moller, a great entrepreneur, a superb sales professional, an excellent executive and a fine person in every way.
Preface This book is for ambitious salespeople who are eager to increase their sales and boost their incomes immediately. It is written for those who are, or intend to be, in the top 10% of their fields in selling. Every idea is aimed at the Sales Superstars of today and tomorrow. Salespeople are primarily motivated by two things: money and status. They want to be paid well and they measure their success by the size of their incomes relative to others. In addition, they want to be recognized and appreciated for their efforts and for their successes. This book will show salespeople how to make quantum leaps in both areas. In my 30-year career in sales, sales management and sales training, I have made thousands of sales calls and read thousands of books, articles, newsletters and research reports on every aspect of selling and sales success. In the coming pages, I will refer to my findings and my personal experience over and over. However, I’m sure you understand that it is not possible to go back over the years to identify every source. The practical, proven methods and techniques in this book are presented very much like a professional sales seminar, starting with the “inner game of selling” and moving through the key skills you need to improve your results, complete with specific action items and a summary. To benefit the most, you should read this book from cover to cover, from beginning to end, exactly as it is written. You can then return to the chapter that will help you the most at the moment. You can then take the specific actions recommended for immediate application in that area. Most salespeople have never been professionally trained in selling. Fully 95% of salespeople can increase their sales with additional knowledge and