BBA Sylabus

FIRST SEMESTER
Course : 1: Principles of Management
1. Introduction: - Concept of Management, Scope, Functions and Principles of Management,
Evolution of Management thought.
2. Planning: - The Process of Planning, Objectives, Policy and Procedures, Forecasting and
Decision Making.
3. Organizing: - Meaning, Importance and Principles, Span of Management, Centralization and
Decentralization, Patterns of Organization, Line and Staff Relationships.
4. Staffing: - Nature & Scope of Staffing, Manpower Planning, Selection & Training,
Performance Appraisal.
5. Controlling: - Concept or Managerial Control, Control aids, Score Responsibilities of
Managers.
Books Recommended: -
1. Management & Organizations Behaviour— by Paul Hersey & Ken Blanchard
2. Essentials of Management— by Koontz & O’Donald
3. Principal and Practice of Management— by L.M. Prasad
4. Human Behavior at Work— by Kaith Devis
5. Organizational Behavior— by Robbins

Course : 2: Business Organization
1. Introduction: - Nature & Scope of Business System, Objectives of Business and Social
Responsibilities of Business
2. Organizing a Business: - Forms of Ownership Organization – Sole Proprietor, Partnership,
Private & Public Ltd. Companies, Choice of suitable form of Business Organization.
3. Public Sector: - Central Government, Public Corporation, Local Government, Organization neither Public nor Private Sector, Clubs & Society, Cooperative Societies, Worker’s
Cooperatives, Building Societies.
4. Elements of Insurance: - Meaning and Causes of Business Risks, Insurance of Business Risks.
5. Marketing Functions: - The Marketing Concept, Product Planning, Choice of Channels of
Distribution, Advertising and Salesmanship.
6. Financial Functions: - Objectives and Scope, Estimation of Financial Requirements Long
Term, Medium Term, Short Term, Sources of Finance.
Books Recommended: -
1. Business Organisation & Management— by R.K. Sharma
2. Business Organisation & Management— by C.B. Gupta
3. Principles of Business