2GC Conference Paper
Ian Cobbold and Gavin Lawrie Presented at PMA Conference, Boston, USA, May 2002
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2GC Conference Paper
Abstract The Balanced Scorecard is a widely adopted performance management framework first described in the early 1990s. More recently it has been proposed as the basis for a ‘strategic management system’. This paper describes its evolution, recognising three distinct generations of Balanced Scorecard design. The paper relates the empirically driven developments in Balanced Scorecard thinking with literature concerning strategic management within organisations. It concludes that developments to date have been worthwhile, highlights potential areas for further refinement, and sets out some possible topics for future research into the field. The Balanced Scorecard and its development The Balanced Scorecard was first
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Central to much of 2GC’s work is the application of the widely acknowledged 3rd Generation Balanced Scorecard approach to strategic implementation, strategy management and performance measurement. 2GC Active Management Albany House Market Street Maidenhead, Berkshire SL6 8BE, UK tel +44 (0) 1628 421506 fax +44 (0) 1628 421 507 email: Info@2GC.co.uk web site: http://www.2gc.co.uk/ 2GC Conference Paper: The Development of BSC as a Strategic Management tool © 2GC Limited, 2001, 2003. All rights reserved. Page 9 of 9