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Balanced Scorecard Journal
The development of the Balanced Scorecard as a strategic management tool
2GC Conference Paper
Ian Cobbold and Gavin Lawrie Presented at PMA Conference, Boston, USA, May 2002

© 2003 2GC Ltd. All rights reserved. This document is protected under copyright by 2GC Ltd. The following terms and conditions apply to its use: Photocopying - single photocopies may be made for personal use as allowed by national copyright laws. Permission from 2GC and payment of a fee is required for all other photocopying, including multiple or systematic copying, copying for advertising or promotional purposes, resale, and all forms of document delivery; Derivative Works – Permission from 2GC is required for all derivative works, including compilations and translations; Electronic Storage or Usage - Permission from 2GC is required to store or use electronically any material contained in this document. Except as outlined above, no part of this document may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission of 2GC Limited

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2GC Conference Paper
Abstract The Balanced Scorecard is a widely adopted performance management framework first described in the early 1990s. More recently it has been proposed as the basis for a ‘strategic management system’. This paper describes its evolution, recognising three distinct generations of Balanced Scorecard design. The paper relates the empirically driven developments in Balanced Scorecard thinking with literature concerning strategic management within organisations. It concludes that developments to date have been worthwhile, highlights potential areas for further refinement, and sets out some possible topics for future research into the field. The Balanced Scorecard and its development The Balanced Scorecard was first



References: Ahn, H. (2001). “Applying the Balanced Scorecard Concept: An Experience Report”, Long Range Planning, Vol. 34, No. 4, pp. 441-461 Andersen, H. Lawrie, G. (2002). “Examining Opportunities For Improving Public Sector Governance Through Better Strategic Management”, draft submitted to PMA 2002 conference. Brewer, P. (2002) “Putting Strategy into the Balanced Scorecard”, Strategic Finance, Vol. 83 Issue 7 Bungay S. and Goold M. (1991). “Creating a strategic control system”, Long Range Planning, Vol.24 Butler A. Letza S.R. and Neale B. (1997). “Linking the Balanced Scorecard to Strategy”, Long Range Planning, Vol.30, No.2 Eagleson, G. K. and Waldersee, R. (2000). “Monitoring the strategically important: assessing and improving strategic tracking systems”, Performance Measurement – Past, Present and Future, 2nd International Conference on Performance Measurement, Cambridge, UK. Epstein M.J. and Manzoni J.F. (1997). “The Balanced Scorecard & Tableau de Bord: A Global Perspective on Translating Strategy into Action”; INSEAD Working Paper, 97/63/AC/SM Frigo M. (2000). “Current trends in Performance Measurement Systems” ”, Proceedings, 2nd International Conference on Performance Measurement, Cambridge, UK. Guidoum, M. (2000). “Strategy Formulation and Balanced Scorecard Implementation: ADNOC Distribution Case Study”, Proceedings, 9th ADIPEC, Abu Dhabi, UAE. Kaplan R.S. and Norton D.P. (1992). “The Balanced Scorecard - Measures That Drive Performance”, Harvard Business Review, Vol.70, Jan-Feb Kaplan R.S. and Norton D.P. (1993). “Putting the Balanced Scorecard to Work”, Harvard Business Review, Sept-Oct Kaplan R.S. and Norton D.P. (1996). “Translating Strategy into Action”, HBS Press, USA Kaplan R.S. and Norton D.P. (2000). “The Strategy Focussed Organisation”, HBS Press, USA Kennerley M. and Neely A. D. (2000). “Performance Measurement Frameworks – A Review”, Proceedings, 2nd International Conference on Performance Measurement, Cambridge, UK. Kotter J. (1995). “Leading Change”, Harvard Business Review, March-April Lawrie G.J.G. and Cobbold I.M. (2001) “Strategic Alignment: Cascading the Balanced Scorecard in a Multi-National company”; 2GC Website (www.2gc.co.uk) Lingle J.H. and Schieman W.A. (1996). “From Balanced Scorecard to strategic gauges: is measurement worth it”, Management Review, Vol.85 Marr B. and Neely A. (2001). “Balanced Scorecard Software Report”, Gartner, Business Review Publication Mintzberg H. (1990). “The Design School: Reconsidering the Basic Premises of Strategic Management”, Strategic Management Journal, Vol.11, pp.171-195 Mooraj S. Oyon D. and Hostettler D. (1999). “The Balanced Scorecard: A Necessary Good or an Unnecessary Evil?” European Management Journal, Vol.17, No.5 2GC Conference Paper: The Development of BSC as a Strategic Management tool © 2GC Limited, 2001, 2003. All rights reserved. Page 8 of 9 Muralidharan R. (1997). “Strategic Control for Fast-moving Markets: Updating the Strategy and Monitoring the Performance”, Long Range Planning, Vol.30, No.1, pp.64-73 Neely A.D., Mills D., Platt K., Gregory M., Richards, H. (1994). “Realizing Strategy through Measurement”, International Journal of Operations & Production Mgmt, Vol. 14 Issue 3, p140 Newing R. (1995). “Wake Up to the Balanced Scorecard!”, Management Accounting, Vol..73, No.3 Niven P.R. (2002). “Balanced Scorecard Step By Step: Maximizing Performance and Maintaining Results”, Wiley, New York, USA Olve N. Roy J. Wetter M. (1999 - English translation, 1st published in Swedish 1997); “Performance Drivers: A practical guide to using the Balanced Scorecard”, Wiley, UK Rigby D.K. (2001). “Management Tools and Techniques: A Survey”, California Management Review, Vol.43, No.2 Rothschild M., Stiglitz J. (1976). “Equilibrium in competitive insurance markets: an essay on the economics of imperfect information” Quarterly Journal of Economics, Vol.95, pp 629-649. Schneiderman A.M. (1999). “Why Balanced Scorecards fail”, Journal of Strategic Performance Measurement, January, Special Edition 6 Senge P (1990). “The Fifth Discipline”, Doubleday Currency, US Senge P., Roberts C, Ross R., Smith B., Roth G, Kleiner A. (1999). “The Dance of Change; The Challenges of Sustaining Momentum in Learning Organizations”, Nicholas Brealey, UK Shulver M., Antarkar, N. (2001). “The Balanced Scorecard as a Communication Protocol for Managing Across Intra-Organizational Borders”, Proceedings, 12th Annual Conference of the Production and Operations Management Society, Orlando, Florida, USA. Shulver M., Lawrie G., Andersen H. (2000). “A process for developing strategically relevant measures of intellectual capital”, Proceedings, 2nd International Conference on Performance Measurement, Cambridge, UK Williamson O.E. (1975). “Markets and hierarchies: Analysis and antitrust implications”; Free Press About 2GC 2GC is a research led consultancy expert in addressing the strategic control and performance management issues faced by organisations in today 's era of rapid change and intense competition. Central to much of 2GC’s work is the application of the widely acknowledged 3rd Generation Balanced Scorecard approach to strategic implementation, strategy management and performance measurement. 2GC Active Management Albany House Market Street Maidenhead, Berkshire SL6 8BE, UK tel +44 (0) 1628 421506 fax +44 (0) 1628 421 507 email: Info@2GC.co.uk web site: http://www.2gc.co.uk/ 2GC Conference Paper: The Development of BSC as a Strategic Management tool © 2GC Limited, 2001, 2003. All rights reserved. Page 9 of 9

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