Analysis Of Trader Joe's

Trader Joe’s is a privately held American chain of speciality grocery stores, which stocks and sells a wide range of goods. They describe themselves as “your neighbourhood grocery store” (Wikipedia, 2016) and position themselves in the health-conscious market, featuring attractive stores with unpackaged fresh produce.
There are several major reasons why Trader Joe’s is still one of the most successful retail chains in the US market. Much of Trader Joe’s success can be attributed to their fresh, innovative business model. They remain and continuously strive to be differentiated in most areas and focus on innovation. They differentiated themselves from the common, boring, basic, and traditional industry.
One of Trader Joes’ major competitive advantages is its low-pricing. Consumers view Trader Joe’s as high-quality but inexpensive, which works in their favour. Consumers are constantly looking for cheaper value for money products (Lutz, 2016).
Eighty percent of Trader Joe’s
F&E did not do sufficient research on the cultural differences between British and American consumers and their market environments. Tesco created F&E based on European consumer habits of small shopping trips made frequently, but this is not how most Americans shop. The stores were Utilitarian and basic, which is far from the usual food retail expectation in the US. The F&E stores used self-service checkouts, which was difficult for the elderly and non-English speaking consumers. Americans are used to good customer service and being served, which was not the case in the F&E stores which had little staff on hand to assist and self-service checkouts. They didn’t either have any of the money-off coupons and vouchers which US consumers are accustomed. F&E is also mainly-own brand, which is a risk with brand-obsessed US consumers. (The Undergraduate Exeter,